Master’s in Auctions, Brokerage and Sales Management Engineering — Consignment, Due Diligence, Specialist Marketing
Online master's programme of 1,900 hours in auctions, brokerage and sales management engineering for classic vehicles, structured in 12 modules covering the auction market, consignments, technical, legal and financial due diligence, cataloguing, specialist marketing, running the sale, private brokerage, after-sales, market analysis and the legal framework, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Understand how the auction market works.
Manage consignments with suitable contracts.
Carry out technical, legal and financial due diligence.
Catalogue vehicles accurately and responsibly.
Design specialist marketing plans.
Manage private sales as a broker.
Analyse market data to advise clients.
Who it's for
- Motor car auction specialists
- Classic vehicle brokers
- Cataloguers
- Consignment managers
- Collectables market analysts
- Auction compliance officers
- Engineering or science graduates seeking to move into auctions
What you'll work with
- Directive (EU) 2015/849 (EU anti-money laundering directive)
- Ley 10/2010 (Spanish anti-money laundering law)
- Regulation (EU) 2016/679 (GDPR, data protection)
- Directive 2011/83/EU (consumer rights)
- Directive 2006/112/EC (common system of VAT)
- Real Decreto Legislativo 1/2007 (Spanish consumer protection law)
- Ley 7/1996 (Spanish Retail Trade Act, including auction sales)
- International Valuation Standards (IVS) (valuation practice)
- Salesforce
- HubSpot
- Adobe InDesign
- Tableau
- Microsoft Excel
12 modules · 1900 h
1.1History of motor car auctions1.2Leading international auction houses1.3Live and online auctions1.4Auction calendar1.5Commission structure1.6The role of specialists1.7Psychology of bidding1.8Record results and their analysis1.9Recent market trends1.10Case study: analysis of an international auction
2.1Sourcing vehicles2.2Preliminary assessment of the vehicle2.3Consignment contract2.4Reserve price2.5Price estimates2.6Seller's commission2.7Exclusivity clauses2.8Withdrawal of lots2.9Obligations of the consignee2.10Workshop: consignment contract
3.1Inspecting the vehicle3.2Verifying identification3.3Documentary review of the lot3.4Ownership history3.5Competition history3.6Detecting hidden problems3.7Condition reports3.8Use of independent experts3.9Disclosure of information3.10Practical exercise: condition report for the catalogue
4.1Title and encumbrances4.2Stolen vehicles and databases4.3Customs status of the vehicle4.4Anti-money laundering4.5International sanctions and restrictive lists4.6Taxation of the transaction4.7Pending litigation and seizures4.8Seller's warranties4.9Liability of the auction house4.10Case study: verifying title internationally
5.1Writing up the lot5.2Technical accuracy of the description5.3Historical narrative of the lot5.4Catalogue photography5.5Video and presentation5.6Printed and digital catalogues5.7Description errors5.8Liability for descriptions5.9Catalogue translations5.10Workshop: describing a premium lot
6.1Segmenting collectors6.2Digital marketing strategies6.3Social media communication6.4Events and previews6.5Public relations and events6.6Presence in the specialist press6.7Content marketing6.8Measuring results6.9Marketing budgets6.10Practical exercise: marketing plan for an auction
7.1Organising the event7.2Bidder registration7.3Payment guarantees7.4Telephone and online bidding7.5The role of the auctioneer7.6Bid increments7.7Unsold lots7.8Post-auction sales7.9Handling incidents7.10Case study: script for an auction session
8.1The broker's business model8.2Client acquisition8.3Confidentiality of transactions8.4Valuation and pricing8.5Negotiation techniques8.6Commission structure8.7Brokerage agreements8.8Conflicts of interest8.9Reputation management8.10Workshop: private sale transaction
9.1Payment and settlement9.2Transfer of title9.3Delivery of the vehicle9.4International transport of the vehicle9.5Export and import9.6Buyer complaints9.7Dispute resolution9.8Client follow-up9.9Satisfaction indicators9.10Practical exercise: settlement process for a lot
10.1Results data10.2Sell-through rates10.3Price versus estimate10.4Rising segments10.5Influence of macroeconomic factors10.6Market forecasts10.7Market reports10.8Analysis tools10.9Communicating with clients10.10Laboratory: statistical analysis of auction results
11.1Auction regulation11.2Consumer rights11.3Distance selling11.4Data protection11.5Anti-money laundering11.6Taxation of auctions11.7Industry codes of ethics11.8Transparency with buyers and sellers11.9Civil liability for damages11.10Case study: analysis of a misdescription lawsuit
12.1Selecting the lot or business model12.2Market analysis12.3Consignment plan12.4Due diligence of the lot12.5Marketing plan12.6Sales plan12.7Economic and feasibility analysis12.8Conclusions and future work12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
The programme is delivered 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it can be combined with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce, HubSpot, Adobe InDesign, Tableau and Microsoft Excel, in free, academic or evaluation versions. Testing is studied through real procedures for technical and legal due diligence of lots, cataloguing vehicles for auction and analysis of market results. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: Directive (EU) 2015/849, Ley 10/2010 on the prevention of money laundering, Regulation (EU) 2016/679 (GDPR), Directive 2011/83/EU, Directive 2006/112/EC, Real Decreto Legislativo 1/2007, Ley 7/1996 de Ordenación del Comercio Minorista, International Valuation Standards (IVS).
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer capable of running the programme's software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Salesforce, HubSpot, Adobe InDesign, Tableau and Microsoft Excel, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A degree in engineering, science or architecture (or equivalent professional experience), a suitable computer and internet connection, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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