Sponsorships & Professorships

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Value proposition

  • Project-ready talent: preferential access to international cohorts with evidence-based assessment (design reviews, safety cases, compliance dossiers).
  • Applicable R&D: projects in accredited banks (EN 17025-ready), pre-compliance (EMC, HIL, materials, track/water/wind), and transfer with clear IP.
  • Purposeful branding: guaranteed brand safety (ethics/IHL, dual-use, privacy), visibility in technical audiences, and sectoral thought leadership.
  • Talent: number of qualified applications, hires, coverage time, retention 12–24 months.
  • R&D/Operations: time-to-test, first-time-right, compliance readiness, number of PoCs/pilots.
  • Brand and content: qualified reach, engagement, technical downloads, share of voice in standard forums.
  • ESG and diversity: scholarships awarded, cohort composition, accessibility metrics.
  • Standards-driven: UNECE/ISO/IEC/IAEA/IMO/EASA/SAE as a common language.
  • Labs-first: fewer slides, more rigs; traceable data with data governance.
  • Ethics by design: DIH and dual-use with red lines and independent committees.

SEIUM–Company Committee

Quarterly meeting; approves the roadmap, content, and KPI scorecard.

Ethics/IHL and dual-use

Non-operational teaching/research; use case reviews; applied red lines (no lethality or offensive guidance).

Controles de exportación (ITAR/EAR/doble uso)

Content classification, segregation of duties, need-to-know, clean rooms, access logs.

GDPR & privacy

Explicit consent (image/data transfer), privacy-by-design in lead capture, minimal retention, clear opt-out.

Use of trademark

Guía sobre bloqueos, muros de marcas y marcas compartidas; aprobaciones con acuerdos de nivel de servicio (SLA) y biblioteca de activos compartidos.

Sponsorship lines (details, deliverables, and examples)

Typical scope:

    • Infrastructure: Wind tunnel, 7-Post rig, EMC pre-compliance, HIL for SDV/ADAS, BESS & power electronics, composites bench, hydrodynamic tank, rail rig, indoor UAS range.

    • Visibility deliverables: Labels, brand wall, co-branded safety signage, laboratory microsite, tour during “Open Labs Day”.

    • Technical deliverables: Priority booking, quarterly usage report, non-confidential tech notes, case snapshots, and 1–2 open demos.

Examples by vertical

    • Automotive/Motorsport: “TuMarca 7-Post Rig” (rapid setup, simulation-to-track correlation).

    • Energy & Networks: “TuMarca Power Conversion Lab” (grid-forming, active filters).

    • Robotics & Autonomy: “TuMarca AMR Arena” (SLAM, TSN, safety).

    • Naval/Offshore: “TuMarca Hydro Tank” (resistance/propulsion, cavitation).

    • Aero/UAS: “TuMarca UAS Test Range” (indoor sense-and-avoid, telemetry).

Key metrics

Run-hours, Setup times, Number of tech notes, Enabled proofs of concept (PoCs), Qualified visits, Content reach

Extended rights

    • Branding: Vehicles, race suits, pit wall, helmets, rigs, uniforms, track trucks.

    • Content: Data stories (telemetry, dashboards), behind-the-scenes mini-documentaries, technical explainers (e.g., “how we optimise the valving”).

    • Experience: Pit tours, hot laps (if regulations allow), meet-and-greet with engineers and drivers/operators.

    • Talent: Draft day, proprietary technical challenges (e.g., tyre degradation modelling, energy strategy).

  • Suggested KPIs

    • Resulting applications/hires

    • Video reach and view-through rate

    • Track-day attendance

Number of papers/posters derived from the season

Scholarship designs (models)

    • Access and need: SEIUM–TuMarca Access Grant (tuition + stipend).

    • Technical excellence: Women in Powertrains/SDV/Composites, First-Gen Engineers, Global South Mobility.

    • Mobility/Research: Travel/Research Microgrants for final-year projects (TFM/TFG).

Governance and transparency

    • Mixed selection committee, public criteria, annual impact report, and follow-up of scholarship recipients (completion, employability).

    • Optional: Corporate mentoring, preferred internships, alumni circle.

KPIs

Number of scholarships, diversity percentage, on-time completion, employment at 6–12 months, testimonials, and brand lift in talent.

 
 

Components

    • SEIUM–TuMarca Chair in [area] (e.g., SDV/ADAS, HVDC/FACTS, BESS, eVTOL/DO-178C/254, naval composites, TSN/IIoT, multimodal RAMS).

    • Three-year / five-year plan: advanced teaching, seminars, tech days, research lines, publications, executive and in-company programmes.

    • IP & data: defined background/foreground, publication plan, clean rooms if applicable.

  • Deliverables

    • Module map, seminar series, 2–3 white papers per year, 1–2 datasets (when feasible), co-supervision of final-year projects (TFM/TFG), participation in standards.

KPIs

Projects, TRL/MRL, citations/downloads, industrial adoption, graduate placements, presence on technical committees.

Formation Company Training, Engineering training, reskilling & upskilling online

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Formation Company Training, Engineering training, reskilling & upskilling online

Packages and tiers (with roadmaps, SLAs, and metrics)

Intellectual property, data, and results (operational)

SEIUM–Company Committee

• Background (pre-existing) vs. Foreground (generated). • Licenses by field of use, territories, and duration; royalty-free for teaching/limited dissemination. • Publications with reasonable embargoes, co-approval without compromising rigor.

Data & evidence

• Data governance: metadata, provenance, anonymization/pseudonymization, retention, and auditing. • Evidence of compliance: compliance binder (cited standards, procedures, test results).

Outputs & contenidos

• Whitepapers, tech notes, datasets (cuando sea viable), how-to videos, posters, case studies, executive briefs.

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Metrics & impact measurement (methodology)

  • Reach/engagement by technical audience, view-through rate, traffic quality (time on page, downloads).
  • Attribution mapping: what content drives applications/PoC.
  • Funnel: views → leads → applications → shortlist → hires.
  • Cycle times, quality perceived by hiring managers, 12/24 months.
  • Time-to-test, rework avoided, first-time-right, mean-time-to-insight.
  • No. of PoCs, pilots, adoption; compliance readiness.
  • Scholarships, diversity percentage, completion rates, accessibility (WCAG), green labs activated.
  • SLAs met, risk log with no critical incidents, biannual stakeholder NPS.
  • Quarterly dashboard + Annual report with analysis and recommendations.

Activation schedule (guideline template)

Representative cases (extended storytelling)

  • Outcomes: −30% time-to-setup, 2 sim-track correlation improvements, 12 hires; 4 tech notes, 1 award-winning poster, 2 million qualified impressions.
  • Outcomes: 3 PoCs in 18 months (islanding/black start), compliance readiness, 1 executive academy; participation in national technical committee.
  • Outcomes: 15 scholarships/year, 80% employment within 6 months, mentoring, 3 high-reach spotlights; growth of the qualified female funnel.

FAQ (extended)

We suggest 3–5 years for operational stability and ROI. We maintain activations from the first quarter.

Yes, with forecasting and SLA; at Flagship, guaranteed quarterly block.

NDA, publication plan, clean rooms, segregation of duties, and need-to-know; embargo where applicable.


It can be agreed upon for playbooks and microsites, with academic limits (without compromising rigor or standards).


Non-operational use, proportionality, IHL, algorithmic non-discrimination, human-in-the-loop.


Yes; very much in line with Flagship Chairs and go-to-market strategies.

Formation Company Training, Engineering training, reskilling & upskilling online
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