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Cultural Tourism and Historic Motoring Course

Online 300-hour course in cultural tourism and historic motoring. 6 modules covering the UNWTO Global Code of Ethics for Tourism (1999), Directive (EU) 2015/2302 (package travel) and Bókun. Assigned tutor and open enrolment.

Duration300 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma
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Learning outcomes

What you will be able to do

01

Analyse historic motoring as a tourism and cultural resource.

02

Design tourism experiences centred on historic vehicles.

03

Plan safe and lawful routes with vehicles in motion.

04

Set prices and sales channels for the experience.

05

Evaluate the quality, impact and sustainability of the tourism product.

06

Establish partnerships with museums, clubs and administrations.

07

Develop a motoring tourism business model.

Profile

Who it's for

  • Motoring tourism manager seeking to specialise in Cultural Tourism and Historic Motoring.
  • Tourism experience designer seeking to specialise in Cultural Tourism and Historic Motoring.
  • Organiser of classic vehicle routes seeking to specialise in Cultural Tourism and Historic Motoring.
  • Tourism sales manager seeking to specialise in Cultural Tourism and Historic Motoring.
  • Local tourism development officer seeking to specialise in Cultural Tourism and Historic Motoring.
  • Entrepreneur in chauffeur-driven classic car hire seeking to specialise in Cultural Tourism and Historic Motoring.
  • Engineering or science graduates looking to enter cultural tourism.
Standards & tools

What you'll work with

  • UNWTO Global Code of Ethics for Tourism (1999)
  • Directive (EU) 2015/2302 (package travel)
  • ISO 21101 (adventure tourism: safety management)
  • ISO 20121 (event sustainability management systems)
  • Royal Legislative Decree 1/2007 (defence of consumers and users)
  • Turin Charter (FIVA, 2013)
  • General Traffic Regulation (RD 1428/2003)
Syllabus

6 modules · 300 h

  1. 1.1Industrial heritage and its appeal
  2. 1.2Profiles of interested visitors
  3. 1.3Existing offer: museums, routes and events
  4. 1.4Difference between enthusiasm and cultural tourism
  5. 1.5Cultural tourism value chain
  6. 1.6Public and private stakeholders
  7. 1.7Regulatory framework for tourism
  8. 1.8Seasonality and its management
  9. 1.9Sector indicators
  10. 1.10Workshop: diagnosis of a local resource
  1. 2.1Story and theme of the proposal
  2. 2.2Narrative of automotive heritage
  3. 2.3Visit and route script
  4. 2.4Duration, pacing and breaks
  5. 2.5Interpretation for non-specialist audiences
  6. 2.6Participatory activities
  7. 2.7Family and children's audiences
  8. 2.8Accessibility of the experience
  9. 2.9Visitor support materials
  10. 2.10Practice: designing a complete experience
  1. 3.1Designing a themed route
  2. 3.2Historic vehicles as part of the experience
  3. 3.3Driving by the visitor: limits and insurance
  4. 3.4Safety of the activity
  5. 3.5Permits and authorisations
  6. 3.6Maintenance of vehicles used for tourism
  7. 3.7Route logistics and assistance
  8. 3.8Stops, partners and gastronomy
  9. 3.9Contingency plan
  10. 3.10Practice: designing and budgeting a route
  1. 4.1Fixed and variable costs of the activity
  2. 4.2Pricing policy and segmentation
  3. 4.3Sales channels and bookings
  4. 4.4Intermediaries and agencies
  5. 4.5Promotion and communication
  6. 4.6Collaboration with clubs and museums
  7. 4.7Agreements with accommodation providers
  8. 4.8Languages and the international market
  9. 4.9Measuring demand
  10. 4.10Practice: a commercial plan for a proposal
  1. 5.1Surveys and visitor satisfaction
  2. 5.2Managing incidents and complaints
  3. 5.3Training of staff and guides
  4. 5.4Impact on the local community
  5. 5.5Environmental impact of the activity
  6. 5.6Carrying capacity of the resource
  7. 5.7Conservation versus tourism exploitation
  8. 5.8Quality certifications
  9. 5.9Continuous improvement
  10. 5.10Practice: a quality system for an activity
  1. 6.1Business model of the proposal
  2. 6.2Funding and public grants
  3. 6.3Partnerships with administrations
  4. 6.4Events as a driver of demand
  5. 6.5Project risks
  6. 6.6Multi-year plan
  7. 6.7Succession and professionalisation of the sector
  8. 6.8Common mistakes in tourism projects
  9. 6.9Documented real-world cases
  10. 6.10Final project: a historic motoring cultural tourism plan
Methodology, software & labs

How you'll learn

100 % online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed times: Students progress at their own pace within the intake, which makes it possible to combine study with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Bókun, Fareharbor, Google My Maps, Power BI, Canva, in free, academic or evaluation versions. tests are studied using real procedures for designing a tourist route with classic cars, feasibility studies for an experience and customer satisfaction surveys. Assessment is continuous across each module, plus the final integrating project.

Accreditable laboratories(EN ISO/IEC 17025) with rotor test rig, EMC/Lightning pre-compliance, HIL/SIL, vibration/acoustics.
Evidence-driven Master's Thesis:safety case, test plan, compliance dossier and operational limits.
Industry-led mentoring:teaching staff with experience in training, , eVTOL/UAM and flight test.
Flexible format(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:a safety-by-design approach, with cyber-OT, DIH and compliance as its pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Business model of the proposal

Analyse historic motoring as a tourism and cultural resource.

Funding and public grants

Design tourism experiences centred on historic vehicles.

Partnerships with administrations

Plan safe and lawful routes with vehicles in motion.

Events as a driver of demand

Set prices and sales channels for the experience.

Project risks

Evaluate the quality, impact and sustainability of the tourism product.

Career opportunities

Where this takes you

Motoring tourism managerTourism experience designerOrganiser of classic vehicle routesTourism sales managerLocal tourism development officerEntrepreneur in chauffeur-driven classic car hire
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • Internet connection and a computer capable of running the programme's software.
  • Sufficient command of Spanish to follow technical regulatory texts.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

Apply now Scholarships
FAQ

Frequently asked questions

The programme comprises 300 hours in total, spread over 3 to 5 months. That is an average of 10 to 15 hours per week, compatible with a full-time job.

You work with Bókun, Fareharbor, Google My Maps, Power BI and Canva. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

An in-house SEIUM diploma upon passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Please check the credit transfer policy when you enrol.

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