Visitor Experience in Car Museums Course
300-hour online course in visitor experience in car museums. 6 modules covering UNE 170001-1 (universal accessibility), ISO 21902 (accessible tourism for all) and Qualtrics. Assigned tutor and open enrolment.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse the profile and expectations of visitors to a car museum.
Design arrival and welcome processes that improve the first impression.
Plan routes that are comfortable, accessible and legible.
Propose mediation activities adapted to different audiences.
Integrate complementary services into the exit experience.
Measure visitor satisfaction using reliable indicators and tools.
Develop a plan to improve the visitor experience.
Who it's for
- Visitor services manager looking to specialise in Visitor Experience in Car Museums.
- Education and mediation coordinator looking to specialise in Visitor Experience in Car Museums.
- Museum audience manager looking to specialise in Visitor Experience in Car Museums.
- Cultural experience designer looking to specialise in Visitor Experience in Car Museums.
- Accessibility technician looking to specialise in Visitor Experience in Car Museums.
- Museum quality manager looking to specialise in Visitor Experience in Car Museums.
- Graduates in engineering or sciences looking to enter museums and collections.
What you'll work with
- UNE 170001-1 (universal accessibility)
- ISO 21902 (accessible tourism for all)
- UNE-EN 17210 (accessibility of the built environment)
- Royal Legislative Decree 1/2013 (rights of persons with disabilities)
- ICOM Code of Ethics for Museums
- ISO 18461 (international museum statistics)
- Regulation (EU) 2016/679 (GDPR)
6 modules · 300 h
1.1Who visits a motor museum1.2Visit motivations and expectations1.3Groups, families and specialists1.4The complete visit cycle1.5Points of contact before arrival1.6Access barriers and how to detect them1.7Difference between satisfaction and learning1.8Experience indicators1.9Visitor study methodology1.10Workshop: visitor journey map
2.1Prior information and website2.2Booking and ticket sales2.3External signage and access2.4Car parking and public transport2.5Ticket desk, queues and waiting times2.6First impression of the foyer2.7Welcome staff and their training2.8Cloakrooms, toilets and services2.9Orientation materials2.10Practice: redesigning a museum's welcome
3.1Orientation within the building3.2Sequence of galleries and fatigue3.3Seating, rest and pace3.4Lighting and thermal comfort3.5Noise and gallery acoustics3.6Legibility of labels3.7Distance to exhibits3.8Physical and sensory accessibility3.9Children's audiences and their care3.10Practice: comfort audit of the route
4.1Guided tours and their quality4.2Gallery staff as mediators4.3Demonstrations and engine start-ups4.4Workshops and participatory activities4.5School programmes4.6Activities for adult audiences4.7Events and their effect on the visit4.8Mediation materials4.9Continuous training of the team4.10Practice: designing a mediation activity
5.1Shop and its relationship with the visit 5.2 Café and rest 5.3 areas 5.4 Surveys at the end of the visit 5.5 Visitor book and online reviews 5.6 Loyalty and Season Passes 5.7 Post-Visit Communication 5.8 Complaints Management 5.9 Recommendation and Word of Mouth 5.10 Practice: Services Improvement Plan
6.1Survey design6.2Observation of behaviour in galleries6.3Dwell times and routes6.4Visit data analysis6.5Prioritising improvements6.6Budgeting for actions6.7Evaluation after changes6.8Common mistakes in motor museums6.9Documented real cases6.10Final project: visitor experience plan
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Qualtrics, Google Forms, Power BI, Google Analytics 4, in free, academic or evaluation versions. Practical cases are studied using real visitor journey mapping (customer journey) procedures, satisfaction surveys and in-gallery observation, and an accessibility audit of the route. Assessment is continuous per module, plus the final integrative project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Analyse the profile and expectations of visitors to a car museum.
Design arrival and welcome processes that improve the first impression.
Plan routes that are comfortable, accessible and legible.
Propose mediation activities adapted to different audiences.
Integrate complementary services into the exit experience.
Where this takes you
Requirements
- No prior degree required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient level of Spanish to follow technical regulatory texts.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme consists of 300 hours in total, spread over 3 to 5 months. That is an average of 10 to 15 hours a week, compatible with a full-time job.
You will work with Qualtrics, Google Forms, Power BI, Google Analytics 4. Free, academic or evaluation versions are used, and the tutor will indicate the free alternative where one exists.
A SEIUM own diploma upon passing the continuous assessment and the integrative project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the higher programme. Check the credit recognition policy when you enrol.
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