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CourseInsurance, Risk & Actuarial Data Applications open

UX in Digital Insurance Course

Online 300 h course in UX in digital insurance. 6 modules covering WCAG 2.2 (web accessibility guidelines), Directive (EU) 2019/882 (accessibility requirements for products and services) and Figma. Dedicated tutor and enrolment open.

Duration300 h
ModeOnline
Start datesSet by the faculty
AwardSEIUM Institute certificate
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Learning outcomes

What you will be able to do

01

Analyse customer friction points in onboarding and claims reporting.

02

Plan and carry out user research studies with insurance customers.

03

Design flows and interfaces that clearly explain coverage, exclusions and excesses.

04

Write product content that is understandable and consistent with the IPID document.

05

Apply WCAG 2.2 accessibility criteria to insurers’ portals and applications.

06

Identify dark patterns and market conduct risks in digital design.

07

Measure the impact of experience improvements using conversion and satisfaction metrics.

Profile

Who it's for

  • UX designer for insurance products who wants to specialise in UX in digital insurance.
  • User experience researcher who wants to specialise in UX in digital insurance.
  • Digital services designer in insurance who wants to specialise in UX in digital insurance.
  • UX copywriter for financial content who wants to specialise in UX in digital insurance.
  • Digital insurance product manager who wants to specialise in UX in digital insurance.
  • Digital accessibility consultant who wants to specialise in UX in digital insurance.
  • Graduates in engineering or science seeking to enter insurance companies.
Standards & tools

What you'll work with

  • WCAG 2.2 (web accessibility guidelines)
  • Directive (EU) 2019/882 (accessibility requirements for products and services)
  • Directive (EU) 2016/97 (insurance distribution, IDD)
  • Implementing Regulation (EU) 2017/1469 (insurance product information document, IPID)
  • ISO 9241-210 (human-centred design)
  • EN 301 549 (accessibility of ICT products and services)
  • Directive (EU) 2023/2673 (distance financial services contracts)
Syllabus

6 modules · 300 h

  1. 1.1What makes buying insurance difficult
  2. 1.2Industry jargon and real understanding
  3. 1.3Customers’ mental models of risk
  4. 1.4Key moments: onboarding, use, claims and cancellation
  5. 1.5Cognitive load and process abandonment
  6. 1.6Trust and the signals that build it
  7. 1.7Differences by age and digital literacy
  8. 1.8Sector vocabulary and acronyms
  9. 1.9Common errors in digital products in the sector
  10. 1.10Exercise: customer journey map for purchase
  1. 2.1Interviews and research guides
  2. 2.2Observation of real use
  3. 2.3Moderated and unmoderated usability testing
  4. 2.4Analysis of behavioural data
  5. 2.5Surveys and their limits
  6. 2.6Recruiting representative participants
  7. 2.7Consent and research ethics
  8. 2.8Synthesis of findings and user profiles
  9. 2.9Communicating findings to the team
  10. 2.10Practice: research guide and usability test
  1. 3.1Information architecture of the product
  2. 3.2Forms: design, validation and errors
  3. 3.3Plain language applied to policy wording
  4. 3.4Explaining coverage and exclusions
  5. 3.5Comparing options without manipulation
  6. 3.6Designing the claims process
  7. 3.7Accessibility and applicable requirements
  8. 3.8Mobile design and adverse contexts
  9. 3.9Design system and consistency
  10. 3.10Practice: redesign of an onboarding form
  1. 4.1Deceptive patterns and how to avoid them
  2. 4.2Required pre-contractual transparency
  3. 4.3Mandatory information and its presentation
  4. 4.4Insurance distribution regulation
  5. 4.5Protecting vulnerable consumers
  6. 4.6Understandable data consent
  7. 4.7Accessibility as a legal obligation
  8. 4.8Customer comprehension testing
  9. 4.9Designer responsibility
  10. 4.10Practice: ethical audit of a flow
  1. 5.1Experience and business indicators
  2. 5.2Product analytics and funnels
  3. 5.3Controlled tests and their interpretation
  4. 5.4Continuous customer feedback
  5. 5.5Complaints management as a source
  6. 5.6Prioritising improvements
  7. 5.7Collaboration with business, technical and compliance teams
  8. 5.8Documenting design decisions
  9. 5.9Experience culture in the organisation
  10. 5.10Practice: measurement plan for a redesign
  1. 6.1Choosing the product and journey
  2. 6.2User research and findings
  3. 6.3Diagnosis of prioritised problems
  4. 6.4Redesign proposal with prototype
  5. 6.5Language and content review
  6. 6.6Ethical and compliance audit
  7. 6.7User testing plan
  8. 6.8Measurement and improvement plan
  9. 6.9Project report
  10. 6.10Project defence
Methodology, software & labs

How you'll learn

100 % online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. No fixed timetable: students progress at their own pace within the intake, which makes it possible to combine with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Figma, Maze, Hotjar, Google Analytics 4, Optimal Workshop, in free, academic or trial versions. Practicals are based on real procedures: moderated usability tests with policyholders, A/B tests of onboarding processes, and accessibility audits of customer portals. Assessment is continuous per module plus the final integrative project.

Accreditable laboratories(EN ISO/IEC 17025) with rotor test rig, EMC/Lightning pre-compliance, HIL/SIL, vibration/acoustics.
Evidence-oriented Master’s Thesis:safety case, test plan, compliance dossier and operational limits.
Industry mentoring:lecturers with experience in training, , eVTOL/UAM and flight test.
Flexible format(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:a safety-by-design approach, ciber-OT, DIH and compliance as pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Choice of product and journey

Analyse customer friction points in onboarding and claims reporting.

User research and findings

Plan and carry out user research studies with insurance customers.

Diagnosis of prioritised problems

Design flows and interfaces that clearly explain coverage, exclusions and excesses.

Redesign proposal with prototype

Write product content that is understandable and consistent with the IPID document.

Language and content review

Apply WCAG 2.2 accessibility criteria to insurers’ portals and applications.

Career opportunities

Where this takes you

UX designer for insurance productsUser experience researcherDigital services designer in insuranceUX copywriter for financial contentDigital insurance product managerDigital accessibility consultant
Admissions & scholarships

Requirements

  • No prior degree required.
  • Internet connection and a computer capable of running the programme’s software.
  • Sufficient level of Spanish to follow technical regulatory reading.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 300 hours spread over 3 to 5 months. That is between 10 and 15 hours a week on average, compatible with a full-time job.

You work with Figma, Maze, Hotjar, Google Analytics 4, Optimal Workshop. Free, academic or trial versions are used, and the tutor indicates the free alternative where one exists.

A SEIUM own diploma upon passing the continuous assessment and the integrative project. This is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area are recognised towards the higher programme. Check the credit transfer policy when you enrol.

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