Postgraduate Diploma in Brand Identity and 2R Surfaces
800-hour online Postgraduate Diploma in Brand Identity and 2R Surfaces. 8 modules covering UNECE Regulation No. 53, UNECE Regulation No. 81 and Autodesk Alias. Assigned tutor and open enrolment.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Analyse the formal DNA and brand identity of motorcycle makes.
Apply principles of proportion and formal language to motorcycle design.
Communicate concepts through sketching and rendering.
Model Class A surfaces with continuity and reflection quality.
Integrate physical and digital modelling into the design process.
Adapt the design to technical and type-approval constraints.
Define proposals for colour, graphics and design protection.
Who it's for
- Motorcycle designer looking to specialise in Brand Identity and 2R Surfaces.
- Class A surface modeller looking to specialise in Brand Identity and 2R Surfaces.
- Colour and graphics designer looking to specialise in Brand Identity and 2R Surfaces.
- Digital modeller looking to specialise in Brand Identity and 2R Surfaces.
- Product identity manager looking to specialise in Brand Identity and 2R Surfaces.
- 3D visualiser looking to specialise in Brand Identity and 2R Surfaces.
- Engineering or science graduates seeking to enter motorcycle manufacturing.
What you'll work with
- UNECE Regulation No. 53
- UNECE Regulation No. 81
- Regulation (EU) No 168/2013
- Regulation (EU) No 44/2014
- Regulation (EU) 2024/2822 (designs)
- UNECE Regulation No. 50
8 modules · 800 h
1.1Brand DNA and perceived values1.2Product architecture and model families1.3Iconic elements: tank, headlight and pillion seat1.4Heritage, retro and reinterpretation1.5Formal language of European and Japanese brands1.6Positioning by segment and customer1.7Coherence between motorcycle, equipment and communication1.8Visual benchmarking of competitors1.9Managing the brand across generations1.10Case study: analysis of the formal language of two brands
2.1Visual mass and the engine–chassis–wheels triangle2.2Stance, posture and line tension2.3Waistline and flow from the steering head to the pillion seat2.4Proportions by engine capacity and segment2.5Full versus tense surfaces2.6Contrast between technical elements and bodywork2.7Side, three-quarter and front views2.8Reading the motorcycle in motion2.9Light signature as identity2.10Workshop: side-view proportion study
3.1Rapid concept sketching3.2Perspective and wheel ellipses3.3Digital rendering in Photoshop and Procreate3.4Technical illustration in orthographic views3.5Moodboards and trend boards3.6Product storytelling3.7Presenting proposals to management3.8Evaluating ideas against criteria3.9Iteration and concept selection3.10Practical exercise: three concept proposals for a naked middleweight
4.1Continuity G0, G1, G2 and G34.2Control curves and surface degree4.3Modelling in Autodesk Alias4.4Zebra and curvature analysis4.5Highlight lines and reflections4.6Transitions between bodywork panels4.7Tank and side cover surfaces4.8Integration of headlights and lights4.9Draft requirements for surfaces4.10Workshop: modelling the tank in Alias
5.1Industrial clay modelling5.2Scanning and reverse engineering of mock-ups5.3Milling scale models5.4Virtual reality for design review5.5Gravity Sketch and immersive modelling5.6Rendering with KeyShot and VRED5.7Workflow between design and engineering5.8Surface freezing5.9Technical feasibility review5.10Practical exercise: scanning and cleaning a clay mock-up
6.1Packaging of engine, radiator and exhaust6.2UNECE R53 lighting requirements6.3Mirrors and field of vision under R816.4Number plate holder and rear overhang6.5External projections and minimum radii6.6Aerodynamics and cooling6.7Plastic manufacturing tolerances6.8Possible materials and finishes6.9Tooling costs per part6.10Case study: adapting a design to European type approval
7.1Decoration and bodywork graphics7.2Colour palettes by market7.3Logos and typography on the product7.4Special editions and racing replicas7.5Launch renders7.6Product photography7.7Consistency across official accessories7.8Managing graphics suppliers7.9Protection of industrial design7.10Case study: colour range for a launch
8.1Brand analysis and briefing8.2Concept exploration8.3Concept selection and development8.4Modelling the final surface8.5Final visualisation and renders8.6Review of technical constraints8.7Graphics and colour proposal8.8Design registration8.9Report and presentation8.10Final review with the tutor
How you'll learn
100 % online training on the SEIUM Institute campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Autodesk Alias, Rhinoceros, KeyShot, Gravity Sketch, Adobe Photoshop, in free, academic or evaluation versions. Tests are studied using real procedures for motorcycle concept sketching and modelling, Class A surface modelling with reflection analysis, and design review in virtual reality. Assessment is continuous per module, plus the final integrating project.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Analyse the formal DNA and brand identity of motorcycle makes.
Apply principles of proportion and formal language to motorcycle design.
Communicate concepts through sketching and rendering.
Model Class A surfaces with continuity and reflection quality.
Integrate physical and digital modelling into the design process.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer capable of running the programme's software.
- Sufficient Spanish to follow technical regulatory reading.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours, spread over 6 to 8 months. That is an average of 10 to 15 hours per week, compatible with a full-time job.
The programme uses Autodesk Alias, Rhinoceros, KeyShot, Gravity Sketch and Adobe Photoshop. Free, academic or evaluation versions are used, and the tutor indicates a free alternative where one exists.
An own-award diploma from SEIUM Institute upon passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher-level programme. Check the recognition policy when you enrol.
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