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Postgraduate DiplomaMotorcycles & 2-Wheelers Applications open

Postgraduate Diploma in 2R Sports Marketing and Events

Online 800-hour Postgraduate Diploma in 2R Sports Marketing and Events. 8 modules covering the FIM Sporting Code, Spanish Sports Law 39/2022 and Google Analytics 4. Personal tutor assigned and enrolment open.

Duration800 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma
Enrol now View syllabus Ask an advisor
Virtual lab · try it before you enrol

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Learning outcomes

What you will be able to do

01

Analyse the structure and economic model of competition motorcycling.

02

Design and activate sports sponsorship programmes.

03

Manage the personal brand of riders and teams.

04

Organise sporting events in compliance with safety requirements and permits.

05

Design experiences for fans and hospitality.

06

Plan the communication and content of a season.

07

Measure the return on sponsorships and events.

Profile

Who it's for

  • Sports sponsorship manager wishing to specialise in 2R Sports Marketing and Events.
  • Sports event organiser wishing to specialise in 2R Sports Marketing and Events.
  • Team marketing manager wishing to specialise in 2R Sports Marketing and Events.
  • Rider representative wishing to specialise in 2R Sports Marketing and Events.
  • Sports communications manager wishing to specialise in 2R Sports Marketing and Events.
  • Hospitality manager wishing to specialise in 2R Sports Marketing and Events.
  • Graduates in engineering or sciences seeking to join competition teams and manufacturers.
Standards & tools

What you'll work with

  • FIM Sporting Code
  • Spanish Sports Law 39/2022
  • General Traffic Regulation (Royal Decree 1428/2003, Annex II)
  • World Anti-Doping Code
  • Law 19/2007 against violence in sport
  • ISO 20121:2012
  • General Advertising Law 34/1988
  • Regulation (EU) 2016/679 (GDPR)
Syllabus

8 modules · 800 h

  1. 1.1Structure of the FIM and national federations
  2. 1.2Road racing, motocross, enduro and trial
  3. 1.3World and national championships
  4. 1.4Promoters and commercial rights
  5. 1.5Official and private teams
  6. 1.6Economics of a race
  7. 1.7Audiences and media
  8. 1.8Electric motorcycle championships
  9. 1.9Industry trends
  10. 1.10Case study: value chain of a Grand Prix
  1. 2.1Types of sponsorship
  2. 2.2Riders, teams and events
  3. 2.3Sponsorship activation
  4. 2.4Assessing media exposure
  5. 2.5Sponsorship contracts
  6. 2.6Image rights
  7. 2.7Co-branding between sponsors and teams
  8. 2.8Reputational risk management
  9. 2.9Return on investment
  10. 2.10Workshop: sponsorship proposal to a team
  1. 3.1Rider personal brand
  2. 3.2Social media management
  3. 3.3Representation and agencies
  4. 3.4Content production
  5. 3.5Official products and merchandising
  6. 3.6Fan relations
  7. 3.7Values and sporting ethics
  8. 3.8Crisis communication
  9. 3.9Sporting career planning
  10. 3.10Practice: personal brand plan for a rider
  1. 4.1Event planning
  2. 4.2Calendar and supplementary regulations
  3. 4.3Circuits and routes
  4. 4.4Authorisations and permits
  5. 4.5Safety and medical assistance
  6. 4.6Mandatory event insurance
  7. 4.7Volunteers and marshals
  8. 4.8Paddock logistics and transport
  9. 4.9Event sustainability
  10. 4.10Case study: organising an enduro event
  1. 5.1Ticket sales
  2. 5.2Hospitality and VIP areas
  3. 5.3Fan zone
  4. 5.4Digital fan experience
  5. 5.5Live broadcasting and second screen
  6. 5.6Prediction and fantasy games
  7. 5.7Accessibility for people with disabilities
  8. 5.8Spectator safety
  9. 5.9Fan and season ticket holder loyalty
  10. 5.10Workshop: hospitality programme
  1. 6.1Management of audiovisual rights
  2. 6.2Content production
  3. 6.3Streaming platforms
  4. 6.4Social media strategy
  5. 6.5Relations with specialist press
  6. 6.6Communicating results
  7. 6.7Documentaries and series
  8. 6.8Public relations and press events
  9. 6.9Impact measurement
  10. 6.10Practice: communication plan for a season
  1. 7.1Audience research
  2. 7.2Sponsorship valuation
  3. 7.3Revenue sources
  4. 7.4Pricing policy
  5. 7.5Data analytics
  6. 7.6Key performance indicators
  7. 7.7Reports for sponsors
  8. 7.8Team and event budgets
  9. 7.9Economic viability of an event
  10. 7.10Case study: event dashboard
  1. 8.1Project selection
  2. 8.2Environmental analysis
  3. 8.3Marketing and communication objectives
  4. 8.4Sponsorship strategy
  5. 8.5Event plan
  6. 8.6Communication plan
  7. 8.7Indicators and budget
  8. 8.8Execution plan
  9. 8.9Report and presentation
  10. 8.10Final review with the tutor
Methodology, software & labs

How you'll learn

Fully 100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. No fixed timetable: students progress at their own pace within the intake, making it possible to combine study with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Google Analytics 4, Hootsuite, Eventbrite, Tableau, in free, academic or evaluation versions. Case studies are based on real procedures: a sponsorship proposal to a road racing team, organising an enduro event, and an event results dashboard. Assessment is continuous across modules, plus the final integrating project.

Accreditable laboratories(EN ISO/IEC 17025) with rotor bench, EMC/Lightning pre-compliance, HIL/SIL, vibrations/acoustics.
Evidence-oriented Master's Thesis:safety case, test plan, compliance dossier and operational limits.
Industry Mentored:teachers with experience in training, , eVTOL/UAM and flight test.
Flexible modality(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:safety-by-design approach, cyber-OT, DIH and compliance as pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Project selection

Analyse the structure and economic model of competition motorcycling.

Environmental analysis

Design and activate sports sponsorship programmes.

Marketing and communication objectives

Manage the personal brand of riders and teams.

Sponsorship strategy

Organise sporting events in compliance with safety requirements and permits.

Event plan

Design experiences for fans and hospitality.

Career opportunities

Where this takes you

Sports sponsorship managerSports event organiserTeam marketing managerRider representativeSports communications managerHospitality manager
Admissions & scholarships

Requirements

  • Prior technical training or professional experience in the sector. A university degree is not required.
  • Internet connection and a computer capable of running the programme's software.
  • Sufficient command of Spanish to follow technical regulatory texts.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 800 hours spread over 6 to 8 months. That is between 10 and 15 hours per week on average, compatible with a full-time job.

You will work with Google Analytics 4, Hootsuite, Eventbrite, Tableau. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

An in-house SEIUM diploma upon passing continuous assessment and the integrating project. This is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or diploma in the same area are credited towards the advanced programme. Check the recognition policy when you enrol.

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