Master’s in UX Engineering for Robotaxis and Autonomous Shuttles
Online master's programme of 1,900 hours in UX engineering for robotaxis and autonomous shuttles: 12 modules covering user research, booking apps, boarding, the on-board experience, trust, accessibility, emergencies, external communication and interior design, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Research the needs of users of autonomous services.
Design the complete user journey for robotaxis and shuttles.
Design booking apps and boarding processes.
Design the on-board experience and passenger communication.
Build trust through system transparency.
Ensure the accessibility and inclusiveness of the service.
Develop a UX project for autonomous mobility.
Who it's for
- Mobility UX designers moving into driverless services.
- User researchers working on transport and mobility products.
- Service designers in public transport and on-demand mobility.
- Robotaxi product managers.
- Accessibility specialists in transport.
- Vehicle interior designers.
- Engineering or science graduates seeking to enter autonomous mobility.
What you'll work with
- ISO 9241-210 (human-centred design for interactive systems)
- SAE J3016 (levels of driving automation)
- SAE J3134 (ADS marker lamps for external communication)
- Regulation (EU) 2018/858 (vehicle type approval)
- Implementing Regulation (EU) 2022/1426 (type approval of automated driving systems)
- EN 301 549 (accessibility requirements for ICT)
- ISO 21542 (accessibility of the built environment)
- Directive (EU) 2019/882 (European Accessibility Act)
- Figma
- Unity
- Maze
- Miro
- Tobii Pro Lab
12 modules · 1900 h
1.1Robotaxis and shuttles in commercial operation1.2On-demand and fixed-route service models1.3Leading operators worldwide1.4The complete user journey1.5Differences from the conventional taxi1.6User expectations and fears1.7Public acceptance and perceived safety1.8Customer experience indicators1.9Service scaling challenges1.10Case study: user journey in a robotaxi
2.1Interviews and ethnographic studies2.2User journey maps2.3Personas and use scenarios2.4Acceptance surveys2.5Wizard-of-Oz studies2.6In-vehicle usability testing2.7Usage data analysis2.8Research with vulnerable users2.9Synthesis of findings2.10Lab: journey map of a shuttle
3.1Trip booking flow3.2Pick-up point selection3.3Communicating the arrival time3.4Identifying the assigned vehicle3.5Payment and transparent pricing3.6Shared rides and matching3.7Notifications and trip statuses3.8App accessibility3.9Handling incidents from the app3.10Practical exercise: booking app prototype
4.1Locating and identifying the vehicle4.2Unlocking and accessing the vehicle4.3Vehicle exterior signalling4.4Safe boarding on public roads4.5Luggage handling4.6Assistance for people with reduced mobility4.7Communicating arrival at the destination4.8Safe alighting in traffic4.9Handling forgotten items4.10Workshop: designing the boarding sequence
5.1Passenger interfaces on screens5.2Visualising the vehicle's perception5.3Explaining manoeuvres to the passenger5.4Ride comfort and motion sickness5.5Climate control and entertainment5.6Voice interaction5.7Communication with the control centre5.8Experience on shared rides5.9Sense of personal safety5.10Lab: passenger interface in Unity
6.1Trust factors in driverless vehicles6.2Explaining the vehicle's decisions6.3Handling unexpected situations6.4Communicating delays and diversions6.5Effect of high-profile incidents6.6Trust calibration strategies6.7Measuring passenger trust6.8Communicating safety6.9The user's first ride6.10Practical exercise: first-ride trust study
7.1Users with visual impairments7.2Users with hearing impairments7.3Wheelchair users7.4Older people and technology7.5Children and unaccompanied minors7.6Universal vehicle design7.7Accessible multimodal interfaces7.8Accessibility regulations in transport7.9Evaluation with user groups7.10Case study: accessibility audit of a shuttle
8.1Passenger safety without a driver8.2Emergency buttons and communication8.3Video surveillance and privacy8.4Misconduct on board8.5Medical emergencies on board8.6Vehicle evacuation8.7Coordination with emergency services8.8Control centre protocols8.9Crisis communication8.10Workshop: on-board emergency protocol
9.1Communicating with pedestrians at stops9.2External eHMI interfaces9.3Interaction with other drivers9.4Signalling the intention to stop9.5Visual identification of the service9.6Sound and acoustic warnings9.7Exterior lighting regulations9.8Evaluation with external users9.9SAE J3134 standardisation9.10Lab: eHMI in virtual reality
10.1Interiors without a driving position10.2Seating layout10.3Materials and cleaning10.4Interior lighting and ambience10.5Design for shared rides10.6Purpose-built versus adapted vehicles10.7Urban shuttle design10.8Passenger ergonomics10.9Interior maintenance10.10Practical exercise: robotaxi interior concept
11.1NPS and CSAT satisfaction indicators11.2Analysis of trip ratings11.3Complaint management11.4Remote passenger support11.5Continuous service improvement11.6A/B testing in the app11.7Behavioural analytics11.8Experience across different cities11.9Benchmarking between operators11.10Case study: analysis of user complaints
12.1User research for the service12.2User journey map12.3Booking app design12.4Boarding and alighting design12.5On-board experience design12.6User evaluation12.7Accessibility plan12.8Conclusions and recommendations12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, making it compatible with full-time work.
Each module combines theory, guided reading of the original standards and applied exercises. The working software is Figma, Unity, Maze, Miro and Tobii Pro Lab, in free, academic or evaluation versions. Testing is studied through real procedures from Wizard-of-Oz studies with passengers, app usability testing and evaluation of external interfaces in virtual reality. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: ISO 9241-210, SAE J3016, SAE J3134, Regulation (EU) 2018/858 (type approval), Implementing Regulation (EU) 2022/1426 (ADS), EN 301 549, ISO 21542, Directive (EU) 2019/882 (accessibility).
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- An internet connection and a computer capable of running the programme's software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Figma, Unity, Maze, Miro and Tobii Pro Lab, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the programme's software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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