Master’s in Marketing, Community and Sponsorship Engineering
Online master's programme of 1,900 hours in marketing, community and sponsorship engineering for the motorcycle sector. 12 modules covering brand strategy, owner communities, sports sponsorship, events, digital marketing, influencers, media relations, racing marketing, the legal framework and measurement, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Design marketing strategies for motorcycle brands.
Build and manage communities of customers and fans.
Plan and evaluate sponsorship in racing.
Organise brand events and experiences.
Run measurable digital campaigns.
Comply with advertising, data protection and influencer regulations.
Develop a marketing, community and sponsorship plan for a brand.
Who it's for
- Motorcycle marketing managers
- Brand community managers
- Sponsorship managers
- Motorsport event organisers
- Racing team communication managers
- Digital marketing specialists
- Engineering or science graduates looking to join motorcycle manufacturers
What you'll work with
- Law 34/1988 General Advertising Act (Spanish advertising law)
- Law 3/1991 on Unfair Competition (Spanish unfair competition law)
- Regulation (EU) 2016/679 (General Data Protection Regulation)
- Organic Law 3/2018 (Spanish data protection and digital rights law)
- Law 34/2002 — LSSI (Spanish information society services and e-commerce law)
- Law 13/2022 General Audiovisual Communication Act (Spanish audiovisual media law)
- ISO 20121 (event sustainability management systems)
- Autocontrol Code of Conduct (use of influencers in advertising)
- Google Analytics 4
- Meta Business Suite
- HubSpot
- Brandwatch
- Canva
12 modules · 1900 h
1.1Particularities of the market1.2Rider motivations1.3Customer segments1.4Heritage brands1.5Emerging brands in the sector1.6Motorcycle culture1.7Customer journey1.8Market research1.9Sector trends1.10Case study: positioning of three brands
2.1Brand identity2.2Value proposition2.3Brand architecture2.4Heritage and storytelling2.5Tone of voice2.6Brand and product2.7Licensing and merchandising2.8Measuring brand equity2.9Repositioning strategies2.10Workshop: brand platform
3.1Owner communities3.2Official brand clubs3.3Rallies and brand events3.4Organised routes and tours3.5Brand ambassadors3.6Online communities3.7User-generated content3.8Conflict management3.9Community measurement3.10Practical exercise: owner community plan
4.1Sponsorship models4.2Team sponsorship4.3Rider sponsorship4.4Championship sponsorship4.5Rights and assets4.6Sponsorship activation4.7Hospitality and institutional relations4.8Sponsorship contracts4.9Sponsorship return4.10Case study: sponsorship proposal for a team
5.1Product launches5.2End-of-line dynamic tests5.3Organisation of track days5.4Trade fairs and shows5.5Circuit experiences5.6Sustainable events to ISO 201215.7Event safety5.8Event budgeting5.9Measuring results5.10Workshop: organisation of a brand track day
6.1Content strategy6.2Social media strategy6.3Video and platforms6.4Search advertising6.5Social media advertising6.6Email campaigns6.7Marketing automation6.8Digital campaign analytics6.9Conversion optimisation6.10Lab: digital campaign with analytics
7.1Selecting creators7.2Influencer contracts7.3Motorcycling content7.4Safety in content7.5Transparency in advertising7.6Autocontrol code of conduct7.7Campaign measurement7.8Reputational risks of campaigns7.9Long-term relationships7.10Practical exercise: campaign with content creators
8.1Relations with the specialist press8.2Press releases8.3Press presentations8.4Media test rides8.5Racing team communication8.6Crisis communication8.7Spokesperson training8.8Measuring media impact8.9Internal team communication8.10Case study: communicating a recall
9.1Racing and sales9.2Victories and communication9.3Paddock content9.4Fans and loyalty9.5Video games and esports9.6Television and digital broadcasts9.7Image rights9.8Technical sponsorship agreements9.9Transfer to product9.10Practical exercise: content plan for a grand prix
10.1Advertising and unfair competition10.2Vehicle advertising and safety10.3Data protection10.4Electronic commercial communications10.5Audiovisual communication regulations10.6Image rights10.7Prize draws and promotions10.8Marketing ethics10.9Corporate social responsibility10.10Workshop: legal review of a campaign
11.1Objectives and KPIs11.2Conversion attribution models11.3Return on investment11.4Marketing budget11.5Dashboards11.6Effectiveness research11.7Experiments and A/B testing11.8Reports to management11.9Continuous improvement cycle11.10Case study: marketing dashboard
12.1Brand diagnosis12.2Brand strategy12.3Community plan12.4Sponsorship plan12.5Events plan12.6Digital channels plan12.7Legal compliance review12.8Budget and KPIs12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online programme on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Google Analytics 4, Meta Business Suite, HubSpot, Brandwatch and Canva, in free, academic or evaluation versions. Real procedures are studied: a sponsorship plan for a motorcycle racing team, a community strategy for an owners' club, and a motorcycle launch campaign with influencers. Assessment is continuous by module, plus the final Master's Thesis.
Standards covered: Spanish General Advertising Act 34/1988, Unfair Competition Act 3/1991, Regulation (EU) 2016/679, Organic Law 3/2018, Law 34/2002 (LSSI), General Audiovisual Communication Act 13/2022, ISO 20121, Autocontrol Code of Conduct on the use of influencers in advertising.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- University degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- Internet connection and a computer able to run the programme's software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Google Analytics 4, Meta Business Suite, HubSpot, Brandwatch and Canva, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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