Master’s in DesignOps Engineering for Product Teams
Online master's programme of 1,900 hours in DesignOps engineering for product teams: 12 modules covering design team structure, design systems, design processes, tooling, ResearchOps, design metrics and value, leadership and scaling, aligned with ISO 9241-210:2019 and WCAG 2.2, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Diagnose an organisation's design maturity.
Structure design teams with defined roles and career paths.
Govern design systems and their adoption.
Define design processes integrated with agile development.
Run user research operations through ResearchOps.
Measure and communicate the value of design to the business.
Scale design in industrial and multi-brand organisations.
Who it's for
- DesignOps leads who want to formalise processes, tooling and metrics.
- Design programme managers coordinating several design teams.
- Design system leads responsible for governance and adoption.
- ResearchOps specialists running research operations at scale.
- Design directors building and growing design organisations.
- Design transformation consultants advising companies on design maturity.
- Engineering or science graduates aiming to move into software and technology.
What you'll work with
- ISO 9241-210:2019 (human-centred design for interactive systems)
- ISO 9241-11:2018 (usability definitions and concepts)
- WCAG 2.2 (Web Content Accessibility Guidelines)
- EN 301 549 (accessibility requirements for ICT products and services)
- ISO/IEC 25010:2023 (software product quality model)
- ISO 56002:2019 (innovation management system guidance)
- Figma
- Storybook
- Zeroheight
- Jira
- Dovetail
12 modules · 1900 h
1.1Origins and definition of DesignOps1.2Differences from ResearchOps and DevOps1.3Design maturity in the organisation1.4Design maturity models1.5People, processes and tools1.6Specific roles in DesignOps1.7Cases from large companies1.8DesignOps in product engineering1.9Business value of design1.10Case study: maturity diagnosis of a team
2.1Centralised, embedded and federated models2.2Designer-to-developer ratios2.3Design career ladders2.4Designer recruitment processes2.5Onboarding new designers2.6Design rituals and critiques2.7Distributed and remote teams2.8Working with agencies and freelancers2.9Diversity and inclusion in teams2.10Workshop: structure of a 30-designer team
3.1Design tokens and themes3.2Component libraries3.3Documentation with Storybook and Zeroheight3.4Design system governance3.5Semantic versioning of components3.6Contribution models3.7Accessibility built into components3.8Multi-platform and multi-brand systems3.9Measuring system adoption3.10Lab: design tokens synchronised with code
4.1Double diamond applied to product4.2Integrating design into sprints4.3Design-to-engineering handoff4.4Design reviews and approvals4.5Design quality criteria4.6Effective design briefs4.7Prioritising design work4.8Managing design requests4.9Documenting design decisions4.10Practical exercise: design workflow in Jira
5.1File organisation in Figma5.2Licence and cost management5.3Plugins and automations5.4Advanced prototyping tools5.5Brand asset repositories5.6Integrations with Jira and GitHub5.7Automation with design APIs5.8Generative AI in the design workflow5.9File security and confidentiality5.10Workshop: tool stack audit
6.1Research repositories6.2Participant recruitment6.3Consent and data protection6.4Remote research tools6.5Democratisation of research6.6Quality and methodological rigour6.7In-house user panels6.8Incentives and logistics6.9Ethics in user research6.10Practical exercise: design of a findings repository
7.1Design efficiency indicators7.2Experience quality metrics7.3Design team satisfaction7.4Return on investment of design7.5DesignOps dashboards7.6Benchmarking against other organisations7.7Internal collaboration surveys7.8Communicating value to senior management7.9Linking to business metrics7.10Case study: dashboard for a design team
8.1Design in hardware companies8.2Embedded HMI design workflows8.3Long physical development cycles8.4Integration with systems engineering8.5Managing design assets in PLM8.6Traceable design requirements8.7Regulatory constraints on design8.8Coordination with Tier 1 suppliers8.9Design validation with users8.10Workshop: HMI design process at a manufacturer
9.1Leading design teams9.2Influencing senior management9.3Design culture in the company9.4Feedback and performance appraisal9.5Wellbeing and burnout prevention9.6Professional development and mentoring9.7Managing interdisciplinary conflict9.8Change management in design culture9.9Communities of practice9.10Practical exercise: professional development plan for a team
10.1Design team budgets10.2Team capacity planning10.3Allocating resources to projects10.4Hiring design suppliers10.5Contracts and intellectual property10.6Controlling tool costs10.7Prioritising design investments10.8Operational risks for the team10.9Periodic management reports10.10Lab: team capacity model
11.1Scaling design teams11.2Multi-brand design organisations11.3Global teams and time zones11.4Integration after mergers11.5Design in digital transformation11.6Design centres of excellence11.7In-house training programmes11.8Playbooks and operational guides11.9The future of DesignOps with AI11.10Case study: scaling design at an engineering firm
12.1Design maturity diagnosis12.2Stakeholder interviews12.3Definition of DesignOps objectives12.4Proposed team structure12.5Design of processes and tools12.6Proposed metrics system12.7Phased implementation plan12.8Assessment of expected impact12.9Master's Thesis report12.10Master's Thesis: defence before a panel
How you'll learn
100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.
Each module combines theory, guided reading of the original standard and applied exercises. The working software is Figma, Storybook, Zeroheight, Jira and Dovetail, in free, academic or evaluation versions. Practice is based on real procedures for design maturity diagnoses in organisations, process definition workshops with teams and design system audits. Assessment is continuous for each module, plus the final Master's Thesis.
Standards covered: ISO 9241-210:2019, ISO 9241-11:2018, WCAG 2.2, EN 301 549, ISO/IEC 25010:2023, ISO 56002:2019.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
- An internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Figma, Storybook, Zeroheight, Jira and Dovetail, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.
A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the programme software, and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
Related programmes
Master’s in Hybrid Prototyping Engineering
Online master's programme of 1,900 hours in hybrid prototyping engineering, structured in 12 modules covering prototyping strategy, electronics for prototypes, digital fabrication, mixed reality and mock-ups,…
Master’s in Photorealistic Render Engineering and Real-Time Visualisation
Online master's programme of 1,900 hours in photorealistic rendering engineering and real-time visualisation. 12 modules covering light transport, physically based materials, ACES colour management, real-time rasterisation…
Master’s in Safety by Design Engineering
Online master's programme of 1,900 hours in safety by design engineering. 12 modules covering risk assessment, machinery safety, functional safety, electrical and thermal safety, consumer and…
More in Design, HMI & Product
All Design, HMI & Product programmes → · How to apply · Fees & financing · Scholarships