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Master'sDesign, HMI & Product Applications open

Master’s in DesignOps Engineering for Product Teams

Online master's programme of 1,900 hours in DesignOps engineering for product teams: 12 modules covering design team structure, design systems, design processes, tooling, ResearchOps, design metrics and value, leadership and scaling, aligned with ISO 9241-210:2019 and WCAG 2.2, with an assigned technical tutor.

Duration1900 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma
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Learning outcomes

What you will be able to do

01

Diagnose an organisation's design maturity.

02

Structure design teams with defined roles and career paths.

03

Govern design systems and their adoption.

04

Define design processes integrated with agile development.

05

Run user research operations through ResearchOps.

06

Measure and communicate the value of design to the business.

07

Scale design in industrial and multi-brand organisations.

Profile

Who it's for

  • DesignOps leads who want to formalise processes, tooling and metrics.
  • Design programme managers coordinating several design teams.
  • Design system leads responsible for governance and adoption.
  • ResearchOps specialists running research operations at scale.
  • Design directors building and growing design organisations.
  • Design transformation consultants advising companies on design maturity.
  • Engineering or science graduates aiming to move into software and technology.
Standards & tools

What you'll work with

  • ISO 9241-210:2019 (human-centred design for interactive systems)
  • ISO 9241-11:2018 (usability definitions and concepts)
  • WCAG 2.2 (Web Content Accessibility Guidelines)
  • EN 301 549 (accessibility requirements for ICT products and services)
  • ISO/IEC 25010:2023 (software product quality model)
  • ISO 56002:2019 (innovation management system guidance)
  • Figma
  • Storybook
  • Zeroheight
  • Jira
  • Dovetail
Syllabus

12 modules · 1900 h

  1. 1.1Origins and definition of DesignOps
  2. 1.2Differences from ResearchOps and DevOps
  3. 1.3Design maturity in the organisation
  4. 1.4Design maturity models
  5. 1.5People, processes and tools
  6. 1.6Specific roles in DesignOps
  7. 1.7Cases from large companies
  8. 1.8DesignOps in product engineering
  9. 1.9Business value of design
  10. 1.10Case study: maturity diagnosis of a team
  1. 2.1Centralised, embedded and federated models
  2. 2.2Designer-to-developer ratios
  3. 2.3Design career ladders
  4. 2.4Designer recruitment processes
  5. 2.5Onboarding new designers
  6. 2.6Design rituals and critiques
  7. 2.7Distributed and remote teams
  8. 2.8Working with agencies and freelancers
  9. 2.9Diversity and inclusion in teams
  10. 2.10Workshop: structure of a 30-designer team
  1. 3.1Design tokens and themes
  2. 3.2Component libraries
  3. 3.3Documentation with Storybook and Zeroheight
  4. 3.4Design system governance
  5. 3.5Semantic versioning of components
  6. 3.6Contribution models
  7. 3.7Accessibility built into components
  8. 3.8Multi-platform and multi-brand systems
  9. 3.9Measuring system adoption
  10. 3.10Lab: design tokens synchronised with code
  1. 4.1Double diamond applied to product
  2. 4.2Integrating design into sprints
  3. 4.3Design-to-engineering handoff
  4. 4.4Design reviews and approvals
  5. 4.5Design quality criteria
  6. 4.6Effective design briefs
  7. 4.7Prioritising design work
  8. 4.8Managing design requests
  9. 4.9Documenting design decisions
  10. 4.10Practical exercise: design workflow in Jira
  1. 5.1File organisation in Figma
  2. 5.2Licence and cost management
  3. 5.3Plugins and automations
  4. 5.4Advanced prototyping tools
  5. 5.5Brand asset repositories
  6. 5.6Integrations with Jira and GitHub
  7. 5.7Automation with design APIs
  8. 5.8Generative AI in the design workflow
  9. 5.9File security and confidentiality
  10. 5.10Workshop: tool stack audit
  1. 6.1Research repositories
  2. 6.2Participant recruitment
  3. 6.3Consent and data protection
  4. 6.4Remote research tools
  5. 6.5Democratisation of research
  6. 6.6Quality and methodological rigour
  7. 6.7In-house user panels
  8. 6.8Incentives and logistics
  9. 6.9Ethics in user research
  10. 6.10Practical exercise: design of a findings repository
  1. 7.1Design efficiency indicators
  2. 7.2Experience quality metrics
  3. 7.3Design team satisfaction
  4. 7.4Return on investment of design
  5. 7.5DesignOps dashboards
  6. 7.6Benchmarking against other organisations
  7. 7.7Internal collaboration surveys
  8. 7.8Communicating value to senior management
  9. 7.9Linking to business metrics
  10. 7.10Case study: dashboard for a design team
  1. 8.1Design in hardware companies
  2. 8.2Embedded HMI design workflows
  3. 8.3Long physical development cycles
  4. 8.4Integration with systems engineering
  5. 8.5Managing design assets in PLM
  6. 8.6Traceable design requirements
  7. 8.7Regulatory constraints on design
  8. 8.8Coordination with Tier 1 suppliers
  9. 8.9Design validation with users
  10. 8.10Workshop: HMI design process at a manufacturer
  1. 9.1Leading design teams
  2. 9.2Influencing senior management
  3. 9.3Design culture in the company
  4. 9.4Feedback and performance appraisal
  5. 9.5Wellbeing and burnout prevention
  6. 9.6Professional development and mentoring
  7. 9.7Managing interdisciplinary conflict
  8. 9.8Change management in design culture
  9. 9.9Communities of practice
  10. 9.10Practical exercise: professional development plan for a team
  1. 10.1Design team budgets
  2. 10.2Team capacity planning
  3. 10.3Allocating resources to projects
  4. 10.4Hiring design suppliers
  5. 10.5Contracts and intellectual property
  6. 10.6Controlling tool costs
  7. 10.7Prioritising design investments
  8. 10.8Operational risks for the team
  9. 10.9Periodic management reports
  10. 10.10Lab: team capacity model
  1. 11.1Scaling design teams
  2. 11.2Multi-brand design organisations
  3. 11.3Global teams and time zones
  4. 11.4Integration after mergers
  5. 11.5Design in digital transformation
  6. 11.6Design centres of excellence
  7. 11.7In-house training programmes
  8. 11.8Playbooks and operational guides
  9. 11.9The future of DesignOps with AI
  10. 11.10Case study: scaling design at an engineering firm
  1. 12.1Design maturity diagnosis
  2. 12.2Stakeholder interviews
  3. 12.3Definition of DesignOps objectives
  4. 12.4Proposed team structure
  5. 12.5Design of processes and tools
  6. 12.6Proposed metrics system
  7. 12.7Phased implementation plan
  8. 12.8Assessment of expected impact
  9. 12.9Master's Thesis report
  10. 12.10Master's Thesis: defence before a panel
Methodology, software & labs

How you'll learn

100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with your job.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Figma, Storybook, Zeroheight, Jira and Dovetail, in free, academic or evaluation versions. Practice is based on real procedures for design maturity diagnoses in organisations, process definition workshops with teams and design system audits. Assessment is continuous for each module, plus the final Master's Thesis.

Standards covered: ISO 9241-210:2019, ISO 9241-11:2018, WCAG 2.2, EN 301 549, ISO/IEC 25010:2023, ISO 56002:2019.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of ISO 9241-210:2019, ISO 9241-11:2018 and WCAG 2.2 applied to real cases, not as a theoretical annex.
Industry software:Figma, Storybook, Zeroheight, Jira and Dovetail, in free, academic or evaluation versions.
Master's Thesis with defence:A complete DesignOps plan for an organisation, from maturity diagnosis to team structure, processes, metrics and a phased implementation, defended before a panel.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Design maturity diagnosis
Assess the design maturity of an organisation through stakeholder interviews.
DesignOps objectives and structure
Define DesignOps objectives and propose a design team structure.
Processes and tools
Design the processes and tool stack that support the team.
Metrics system
Propose a metrics system that links design to business outcomes.
Master's Thesis
Present a phased implementation plan and its expected impact, defended before a panel.
Career opportunities

Where this takes you

DesignOps leadDesign programme managerDesign system leadResearchOps specialistDesign directorDesign transformation consultant
Admissions & scholarships

Requirements

  • A university degree in engineering, science or architecture, or equivalent demonstrable professional experience.
  • An internet connection and a computer capable of running the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

Apply now Scholarships
FAQ

Frequently asked questions

The programme totals 1,900 hours over 12–14 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with Figma, Storybook, Zeroheight, Jira and Dovetail, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute diploma, awarded on passing the continuous assessment and the Master's Thesis. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Ask about the recognition policy when you enrol.

A university degree in engineering, science or architecture (or equivalent professional experience), a computer able to run the programme software, and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

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