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Postgraduate Diploma in Retention Strategies and Dynamic Pricing in Automotive

Online 800-hour Postgraduate Diploma in Retention Strategies and Dynamic Pricing in Automotive. 8 modules covering the EIOPA Supervisory Statement on differential pricing practices (2023), FCA PS21/5 (pricing practices in general insurance, United Kingdom) and Earnix. Dedicated tutor and enrolment open.

Duration800 h
ModeOnline
AwardSEIUM Institute diploma
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Learning outcomes

What you will be able to do

01

Analyse the dynamics of the motor insurance market.

02

Build lapse probability models.

03

Estimate elasticity and customer response to price.

04

Optimise prices subject to technical and commercial constraints.

05

Design controlled dynamic pricing schemes.

06

Evaluate the regulatory and fairness limits of differential pricing.

07

Design retention strategies based on customer value.

Profile

Who it's for

  • Motor pricing actuary wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Customer retention analyst wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Commercial data scientist wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Price optimisation manager wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Motor portfolio manager wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Commercial strategy consultant wishing to specialise in Retention Strategies and Dynamic Pricing in Automotive.
  • Graduates in engineering or science seeking to join insurance companies.
Standards & tools

What you'll work with

  • EIOPA Supervisory Statement on differential pricing practices (2023)
  • FCA PS21/5 (pricing practices in general insurance, United Kingdom)
  • Commission Delegated Regulation (EU) 2017/2358 (product governance)
  • Directive 2005/29/EC (unfair commercial practices)
  • Regulation (EU) 2016/679 (GDPR, Art. 22)
  • Spanish Law 15/2022 on equal treatment and non-discrimination
  • Directive 2004/113/EC (equal treatment in goods and services)
Syllabus

8 modules · 800 h

  1. 1.1Structure of the motor insurance market
  2. 1.2Underwriting and renewal cycle
  3. 1.3Channels: direct, brokers and price comparison websites
  4. 1.4Lapse rate and its determinants
  5. 1.5Customer lifetime value
  6. 1.6Acquisition cost versus retention cost
  7. 1.7Soft and hard pricing cycles
  8. 1.8Claims and repair cost inflation
  9. 1.9Key commercial indicators
  10. 1.10Case study: diagnosing lapses in a motor portfolio
  1. 2.1Definition of attrition and time windows
  2. 2.2Policy, customer and claims variables
  3. 2.3Logistic regression for renewal
  4. 2.4Gradient boosting for lapse prediction
  5. 2.5Policy survival models
  6. 2.6Effect of claims on renewal
  7. 2.7Probability calibration
  8. 2.8Interpretation using SHAP values
  9. 2.9Temporal validation of the model
  10. 2.10Practical exercise: lapse propensity model
  1. 3.1Demand and price elasticity
  2. 3.2Controlled price experiments
  3. 3.3Estimating elasticity with observational data
  4. 3.4Causal inference and instrumental variables
  5. 3.5Uplift models
  6. 3.6Sensitivity by segment
  7. 3.7Market price benchmarking
  8. 3.8Effect of online comparators
  9. 3.9Risks of bias in estimation
  10. 3.10Laboratory: estimating elasticity with renewal data
  1. 4.1Objective function: profit, volume and retention
  2. 4.2Business and regulatory constraints
  3. 4.3Constrained optimisation in Python
  4. 4.4New business pricing
  5. 4.5Renewal pricing
  6. 4.6Annual variation limits
  7. 4.7Portfolio scenario simulation
  8. 4.8Efficient frontier of volume and margin
  9. 4.9Governance of pricing decisions
  10. 4.10Practical exercise: optimising a renewal portfolio
  1. 5.1Fundamentals of dynamic pricing
  2. 5.2Frequent rate updates
  3. 5.3Market and competitor data
  4. 5.4Reinforcement learning and bandits
  5. 5.5Real-time pricing on comparison websites
  6. 5.6Integration with telematics
  7. 5.7Risks of price instability
  8. 5.8Automated price monitoring
  9. 5.9Technical architecture of pricing
  10. 5.10Laboratory: multi-armed bandit for price offers
  1. 6.1Prohibition of price walking in the United Kingdom
  2. 6.2FCA rules on renewal pricing
  3. 6.3EIOPA supervision of pricing practices
  4. 6.4Insurance Distribution Directive
  5. 6.5Prohibition of gender discrimination
  6. 6.6Use of personal data in pricing
  7. 6.7Consumer transparency
  8. 6.8Reputational risk management
  9. 6.9Audits of pricing practices
  10. 6.10Case study: impact of the 2022 UK regulation
  1. 7.1Segmentation by value and risk
  2. 7.2Proactive actions before expiry
  3. 7.3Personalised renewal offers
  4. 7.4Loyalty programmes
  5. 7.5Cross-selling and multi-product bundles
  6. 7.6Claims experience and retention
  7. 7.7Omnichannel customer communication
  8. 7.8Measuring incremental effect
  9. 7.9Retention dashboards
  10. 7.10Workshop: retention campaign with a control group
  1. 8.1Portfolio analysis
  2. 8.2Attrition model
  3. 8.3Elasticity estimation
  4. 8.4Optimisation design
  5. 8.5Retention strategy
  6. 8.6Regulatory compliance analysis
  7. 8.7Economic impact simulation
  8. 8.8Implementation plan
  9. 8.9Report and presentation
  10. 8.10Final review with the tutor
Methodology, software & labs

How you'll learn

A 100 % online programme on the SEIUM Institute campus, with downloadable material, recorded classes and a dedicated technical tutor. There are no fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Earnix, Python (lifelines, scikit-learn), R, Akur8, SAS, in free, academic or evaluation versions. Case studies are based on real procedures for attrition models in motor policy renewal, elasticity estimation using quotation data, and price optimisation under regulatory constraints. Assessment is continuous across modules, plus a final integrating project.

Accreditable laboratories(EN ISO/IEC 17025) with a rotor test rig, EMC/Lightning pre-compliance, HIL/SIL and vibration/acoustics.
Evidence-oriented master's thesis:safety case, test plan, compliance dossier and operational limits.
Industry mentoring:lecturers with experience in formation, , eVTOL/UAM and flight test.
Flexible format(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:a safety-by-design approach, with cyber-OT, DIH and compliance as its pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Portfolio analysis

Analyse the dynamics of the motor insurance market.

Attrition model

Build lapse probability models.

Elasticity estimation

Estimate elasticity and customer response to price.

Optimisation design

Optimise prices subject to technical and commercial constraints.

Retention strategy

Design controlled dynamic pricing schemes.

Career opportunities

Where this takes you

Motor pricing actuaryCustomer retention analystCommercial data scientistPrice optimisation managerMotor portfolio managerCommercial strategy consultant
Admissions & scholarships

Requirements

  • Prior technical training or professional experience in the sector. A university degree is not required.
  • Internet connection and a computer capable of running the programme's software.
  • A level of Spanish sufficient to follow technical regulatory texts.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme comprises 800 hours in total, spread over 6 to 8 months. That is between 10 and 15 hours per week on average, compatible with a full-time job.

The programme uses Earnix, Python (lifelines, scikit-learn), R, Akur8 and SAS. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

An own diploma from SEIUM Institute upon passing the continuous assessment and the integrating project. This is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area can be credited towards the advanced programme. Please check the credit transfer policy when you enrol.

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