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Postgraduate DiplomaMotorcycles & 2-Wheelers Applications open

Postgraduate Diploma in Dealer 2.0 and Omnichannel Experience

Online 800 h Postgraduate Diploma in Dealer 2.0 and Omnichannel Experience. 8 modules covering Regulation (EU) 2022/720, Regulation (EU) 2016/679 (GDPR) and Salesforce Automotive Cloud. Assigned tutor and open enrolment.

Duration800 h
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute diploma
Enrol now View syllabus Ask an advisor
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Learning outcomes

What you will be able to do

01

Analyse the new distribution and sales models for motorcycles.

02

Design omnichannel customer journeys that integrate physical and digital channels.

03

Plan digital marketing campaigns and lead generation.

04

Configure CRM processes for managing the customer lifecycle.

05

Redesign the in-store experience and workshop service.

06

Implement online sales processes that comply with consumer regulations.

07

Measure the customer experience using indicators and dashboards.

Profile

Who it's for

  • Dealership manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • Customer experience manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • Digital marketing manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • CRM manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • E-commerce manager looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • Automotive retail consultant looking to specialise in Dealer 2.0 and Omnichannel Experience.
  • Graduates in engineering or sciences seeking to enter motorcycle dealerships.
Standards & tools

What you'll work with

  • Regulation (EU) 2022/720
  • Regulation (EU) 2016/679 (GDPR)
  • Directive 2011/83/EU
  • Royal Legislative Decree 1/2007 (TRLGDCU)
  • Law 34/2002 (LSSI-CE)
  • Organic Law 3/2018 (LOPDGDD)
  • ISO 23592:2021
  • ISO 10002:2018
Syllabus

8 modules · 800 h

  1. 1.1Evolution of the distribution model
  2. 1.2Agency model versus concession model
  3. 1.3Direct sales by the manufacturer
  4. 1.4Platforms and marketplaces
  5. 1.5Profile of the digital motorcycle buyer
  6. 1.6Profitability of sales, after-sales and financing
  7. 1.7Urban stores and temporary spaces
  8. 1.8Impact of the electric motorcycle
  9. 1.9Vertical exemption and price setting
  10. 1.10Case study: business model of a multi-brand dealership
  1. 2.1Customer journey map
  2. 2.2Physical and digital touchpoints
  3. 2.3Online research and in-store purchase
  4. 2.4Configurators and online reservation
  5. 2.5Home test ride
  6. 2.6Digital financing and valuation
  7. 2.7Delivery and first steps
  8. 2.8Connected after-sales and maintenance
  9. 2.9Loyalty and community
  10. 2.10Workshop: purchase journey for an electric motorcycle
  1. 3.1Website and local SEO
  2. 3.2Business listing in search engines
  3. 3.3Search and social media advertising
  4. 3.4Lead capture and qualification
  5. 3.5Email and automation
  6. 3.6Video content
  7. 3.7Reviews and reputation
  8. 3.8Co-operative campaigns with the brand
  9. 3.9Measurement and attribution
  10. 3.10Practice: acquisition campaign for a launch
  1. 4.1CRM architecture
  2. 4.2Opportunity tracking
  3. 4.3Customer segmentation
  4. 4.4Customer lifecycle
  5. 4.5DMS and CRM integration
  6. 4.6Personalisation of communications
  7. 4.7CRM sales indicators
  8. 4.8Protection of personal data
  9. 4.9Data quality
  10. 4.10Laboratory: follow-up workflow in the CRM
  1. 5.1Showroom design
  2. 5.2Roles and product advisers
  3. 5.3Point-of-sale technology
  4. 5.4Workshop reception
  5. 5.5Repair status information
  6. 5.6Collection and home delivery
  7. 5.7Rider equipment
  8. 5.8Service excellence according to ISO 23592
  9. 5.9Complaints management
  10. 5.10Case study: redesign of the workshop reception
  1. 6.1Online sale of motorcycles
  2. 6.2Right of withdrawal
  3. 6.3Online payment and financing
  4. 6.4Home delivery
  5. 6.5Online spare parts and accessories
  6. 6.6Online purchase and in-store collection
  7. 6.7Inventory integration
  8. 6.8Sales on specialist marketplaces
  9. 6.9Reverse logistics and returns
  10. 6.10Workshop: online sales process for a motorcycle
  1. 7.1NPS, CSAT and CES
  2. 7.2Post-purchase and post-service surveys
  3. 7.3Web analytics and funnels
  4. 7.4Sentiment analysis
  5. 7.5Omnichannel experience indicators
  6. 7.6Attribution models
  7. 7.7Dashboards
  8. 7.8Continuous improvement cycle
  9. 7.9Benchmarking between dealerships
  10. 7.10Case study: experience dashboard
  1. 8.1Dealership diagnosis
  2. 8.2Customer profile
  3. 8.3Target customer journey
  4. 8.4Dealership digital strategy
  5. 8.5CRM processes
  6. 8.6In-store experience
  7. 8.7Indicators and budget
  8. 8.8Implementation plan
  9. 8.9Report and presentation
  10. 8.10Final review with the tutor
Methodology, software & labs

How you'll learn

100 % online training on the SEIUM campus, with downloadable material, recorded classes and assigned technical tutor. No fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Salesforce Automotive Cloud, Microsoft Dynamics 365, HubSpot, Google Analytics 4, in free, academic or evaluation versions. Tests are studied on real procedures: mapping the purchase journey for an electric motorcycle, redesigning the workshop reception experience, and configuring a lead follow-up workflow in the CRM. Assessment is continuous per module, plus the final integrating project.

Accreditable laboratories(EN ISO/IEC 17025) with rotor bench, EMC/Lightning pre-compliance, HIL/SIL, vibrations/acoustics.
Evidence-oriented Master's Thesis:safety case, test plan, compliance dossier and operational limits.
Industry Mentored:teachers with experience in training, , eVTOL/UAM and flight test.
Flexible modality(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:safety-by-design approach, cyber-OT, DIH and compliance as pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Dealership diagnosis

Analyse the new distribution and sales models for motorcycles.

Customer profile

Design omnichannel customer journeys that integrate physical and digital channels.

Target customer journey

Plan digital marketing campaigns and lead generation.

Dealership digital strategy

Configure CRM processes for managing the customer lifecycle.

CRM processes

Redesign the in-store experience and workshop service.

Career opportunities

Where this takes you

Dealership managerCustomer experience managerDigital marketing managerCRM managerE-commerce managerAutomotive retail consultant
Admissions & scholarships

Requirements

  • Prior technical training or professional experience in the sector. No university degree is required.
  • Internet connection and a computer capable of running the programme's software.
  • Sufficient level of Spanish to follow technical regulatory reading.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

Apply now Scholarships
FAQ

Frequently asked questions

The programme totals 800 hours spread over 6 to 8 months. That is an average of 10 to 15 hours per week, compatible with full-time work.

You will work with Salesforce Automotive Cloud, Microsoft Dynamics 365, HubSpot and Google Analytics 4. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

An own diploma from SEIUM upon passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area are recognised towards the advanced programme. Check the recognition policy when enrolling.

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