Apply now
CourseAutomotive & Motorsport Applications open

Marketing course for pilots

Online course of 300 hours in marketing for racing drivers. 6 modules covering the driver as a commercial product, the marketing plan, media relations, digital marketing and activation, and measurement and sales, with an assigned technical tutor.

Duration3 months
ModeOnline
LanguageEnglish
Start datesSet by the faculty
AwardSEIUM Institute certificate
Enrol now View syllabus Ask an advisor
Virtual lab · try it before you enrol

Take the controls.

Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.

SIM · LIVE ●
Learning outcomes

What you will be able to do

01

Analyse the commercial value of a driver within their category.

02

Design a marketing plan with objectives and a budget.

03

Manage media relations and crisis communication.

04

Apply digital marketing tools to the driver's environment.

05

Plan activations that deliver a return for the sponsor.

06

Measure brand exposure and produce season reports.

07

Comply with advertising and data protection regulations.

Profile

Who it's for

  • Sports marketing managers.
  • Driver managers.
  • Sponsorship managers.
  • Team communications managers.
  • Professional drivers who want to take charge of their own commercial profile.
  • Motorsport marketing consultants.
  • Engineering or science graduates looking to join racing teams.
Standards & tools

What you'll work with

  • Law 34/1988 (General Advertising Law)
  • Royal Decree 444/2024 (users of special relevance on video platforms)
  • Regulation (EU) 2016/679 (GDPR)
  • Law 13/2022 (General Audiovisual Communication Law)
  • Law 3/1991 (Unfair Competition Law)
  • Law 34/2002 (LSSI-CE, information society services and e-commerce)
  • Organic Law 1/1982 (right to one's own image)
  • HubSpot CRM
  • Canva
  • Meta Business Suite
  • Google Analytics 4
  • Mailchimp
Syllabus

6 modules

  1. 1.1The economics of a motorsport career
  2. 1.2Budget by category: karting, F4, GT
  3. 1.3The driver's value proposition for brands
  4. 1.4Segmenting motorsport audiences
  5. 1.5Analysing competitors on the grid
  6. 1.6Personal SWOT matrix
  7. 1.7Commercial objectives over three seasons
  8. 1.8Support team: manager, agency and press
  9. 1.9Success stories of brand-funded drivers
  10. 1.10Case study: commercial diagnosis of a junior driver
  1. 2.1Defining the target audience and buyer persona
  2. 2.2Channels: social media, press, events and B2B
  3. 2.3Marketing calendar based on the championship
  4. 2.4Marketing budget and allocation
  5. 2.5Promotional material: dossier and media kit
  6. 2.6Professional photography and video
  7. 2.7Merchandising and online shop
  8. 2.8Technical and human content marketing
  9. 2.9Plan performance indicators
  10. 2.10Workshop: producing a media kit
  1. 3.1Press releases before and after the race
  2. 3.2Interviews in the mixed zone and on camera
  3. 3.3Relations with specialist journalists
  4. 3.4Crisis management after accidents or controversies
  5. 3.5Communication on podcasts and streaming
  6. 3.6The driver's narrative and key messages
  7. 3.7Communicating with fans
  8. 3.8Activities at events and exhibitions
  9. 3.9Measuring media impact
  10. 3.10Practical exercise: simulated interview after a retirement
  1. 4.1Personal website and basic SEO
  2. 4.2Email marketing to sponsors and fans
  3. 4.3Paid advertising on Meta and YouTube
  4. 4.4Collaborations with creators and sim racing
  5. 4.5Sponsor activations at the circuit
  6. 4.6VIP experiences and hospitality
  7. 4.7Return on investment for the brand
  8. 4.8Legal compliance in influencer advertising
  9. 4.9Web and campaign analytics
  10. 4.10Case study: activation for a tyre brand
  1. 5.1Valuing brand exposure
  2. 5.2Season reports for sponsors
  3. 5.3CRM to manage commercial contacts
  4. 5.4Sponsor acquisition funnel
  5. 5.5Personalised commercial proposal
  6. 5.6Renewals and loyalty
  7. 5.7Pricing by visibility package
  8. 5.8Common mistakes in driver marketing
  9. 5.9Commercial ethics and transparency
  10. 5.10Workshop: season return report
  1. 6.1Diagnosis of the driver and their category
  2. 6.2Objectives and audiences
  3. 6.3Brand strategy and messages
  4. 6.4Channel and content plan
  5. 6.5Sponsor activation plan
  6. 6.6Budget and calendar
  7. 6.7Indicators and reporting system
  8. 6.8Model commercial proposal
  9. 6.9Report and presentation
  10. 6.10Final project: final review with the tutor
Methodology, software & labs

How you'll learn

100% online training on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so you can combine it with work.

Each module combines theory, guided reading of the original legislation and applied exercises. The working software is HubSpot CRM, Canva, Meta Business Suite, Google Analytics 4 and Mailchimp, in free, academic or evaluation versions. Practice is based on real procedures: producing a junior driver's media kit, a sponsor activation plan at the circuit and a season return report. Assessment is continuous by module, plus the final project.

Standards covered: Law 34/1988, Royal Decree 444/2024, Regulation (EU) 2016/679, Law 13/2022, Law 3/1991, Law 34/2002, Organic Law 1/1982.

Assigned technical tutor:every module ends with a deliverable that your tutor marks individually.
Standards-based learning:guided reading of Law 34/1988 (General Advertising Law), Royal Decree 444/2024 and the GDPR applied to real cases, not as a theoretical annex.
Industry software:HubSpot CRM, Canva, Meta Business Suite, Google Analytics 4 and Mailchimp, in free, academic or evaluation versions.
Final project:a complete marketing plan for a racing driver, reviewed by your tutor.
Flexible format:100% online, no fixed timetables, compatible with full-time work.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Driver diagnosis
Analyse the driver, their category, objectives and audiences.
Brand strategy and channels
Define the brand strategy, key messages and the channel and content plan.
Sponsor activation plan
Plan the sponsor activations with their budget and calendar.
Indicators and proposal
Set up the reporting system and draft a model commercial proposal.
Final project
Deliver the complete marketing plan report and presentation, reviewed by your tutor.
Career opportunities

Where this takes you

Sports Marketing ManagerDriver ManagerSponsorship ManagerTeam Communications ManagerProfessional DriverMotorsport Marketing Consultant
Admissions & scholarships

Requirements

  • No prior qualification is required.
  • An internet connection and a computer able to run the programme software.
  • English sufficient to read technical standards.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

Apply now Scholarships
FAQ

Frequently asked questions

The programme totals 300 hours over 3 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.

You work with HubSpot CRM, Canva, Meta Business Suite, Google Analytics 4 and Mailchimp, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.

A SEIUM Institute certificate, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.

Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.

No prior qualification is required; you need a computer able to run the programme software and English sufficient to read technical standards.

Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.

Keep exploring

Related programmes

See all in Automotive & Motorsport
Course890 $

Rapid evacuation course for pilots

Online course of 300 hours in rapid driver evacuation. 6 modules covering on-track rescue organisation, driver self-exit, assisted extrication, intervention risks, and training and drills, with…

3 monthsOnlineAutomotive & Motorsport
Course720 $

Course on the principles of combustion in high-performance engines

Online course of 300 hours in combustion principles for high-performance engines. 6 modules covering combustion thermodynamics, in-cylinder combustion, racing fuels, injection and gas exchange, and diagnosis…

3 monthsOnlineAutomotive & Motorsport
Course890 $

Course on the design and use of rear diffusers

Online course of 300 hours in the design and use of rear diffusers: 6 modules covering diffuser physics, geometry and design, CFD simulation of the diffuser,…

3 monthsOnlineAutomotive & Motorsport
Marketing course for pilotsEnrol
Related programmes

More in Automotive & Motorsport

Course on load transfer during braking and accelerationView programme →Fuel calculation course in resistanceView programme →Personal branding course in motorsportsView programme →Aerodynamics course for flat bottoms and Venturi tunnelsView programme →Track day event organization courseView programme →Basic preparation course for amateur rally carsView programme →

All Automotive & Motorsport programmes → · How to apply · Fees & financing · Scholarships

Scroll to Top
SEIUM – Institute of Advanced Engineering
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.