Diploma in SDV Roadmap, Feature Prioritization and Pricing
Online postgraduate diploma of 800 hours in SDV roadmapping, prioritisation and feature pricing, structured in 8 modules covering the software-defined vehicle, product strategy, roadmaps, prioritisation, pricing, monetisation and regulation with UNECE Regulations No. 155 and No. 156, ISO/SAE 21434 and Jira Product Discovery, with an assigned technical tutor.
Take the controls.
Run a real engineering trade-off from this field. Move the sliders, watch the model react in real time and beat the challenge.
What you will be able to do
Explain the architecture and business model of the software-defined vehicle.
Define product strategies for digital features.
Build roadmaps synchronised with vehicle cycles.
Prioritise features using quantitative frameworks.
Design pricing models for features on demand.
Evaluate business cases and monetisation.
Analyse the regulatory and cybersecurity constraints on the product.
Who it's for
- Product managers working on software-defined vehicles.
- Strategists defining digital features and services for vehicles.
- Pricing analysts working on subscriptions and features on demand.
- Software portfolio managers in automotive companies.
- Consultants advising on digital mobility.
- Monetisation leads accountable for recurring software revenue.
- Engineering or science graduates seeking to enter the automotive industry.
What you'll work with
- UNECE Regulation No. 155 (vehicle cybersecurity and cybersecurity management system)
- UNECE Regulation No. 156 (software updates and software update management system)
- ISO/SAE 21434 (road vehicles – cybersecurity engineering)
- ISO 24089 (road vehicles – software update engineering)
- ISO 26262 (road vehicles – functional safety)
- Regulation (EU) 2023/2854 (Data Act)
- Regulation (EU) 2016/679 (General Data Protection Regulation)
- Directive (EU) 2019/770 (contracts for the supply of digital content and services)
- Jira Product Discovery
- Productboard
- Aha! Roadmaps
- Sawtooth Software
8 modules
1.1The software-defined vehicle concept1.2Zonal and centralised electrical architectures1.3High-performance central computers1.4Separation of hardware and software1.5Vehicle middleware and operating systems1.6In-vehicle app ecosystems1.7Software-based business models1.8Strategies of manufacturers and new entrants1.9Organisational challenges of the transition1.10Workshop: SDV capability map of a manufacturer
2.1Product vision and strategy2.2Customer segmentation2.3Value proposition of digital features2.4Competitive analysis of features2.5Platform versus features2.6Feature life cycle2.7Portfolio management2.8Alliances and ecosystems2.9Regulatory requirements that shape the product2.10Practical: strategy canvas for a digital feature
3.1Types of roadmap3.2Outcome-oriented roadmaps3.3Planning time horizons3.4Dependencies between hardware and software3.5Synchronisation with vehicle cycles3.6Platform roadmaps3.7Communicating the roadmap3.8Product planning tools3.9Managing changes to the plan3.10Case study: three-year roadmap for comfort features
4.1RICE, WSJF and Kano frameworks4.2Cost of delay4.3Customer and business value4.4Effort and technical risk4.5Functional safety constraints4.6Prioritisation with stakeholders4.7Demand research4.8Conjoint analysis of preferences4.9Decisions not to build4.10Workshop: WSJF prioritisation of an SDV backlog
5.1Pricing strategies5.2Subscriptions and pay-per-use5.3Features on demand5.4Elasticity and willingness to pay5.5Van Westendorp and Gabor-Granger methods5.6Feature bundles and packages5.7Pricing by market5.8Customer acceptance5.9Reputational risks of charging5.10Practical: Van Westendorp study of a feature
6.1Recurring software revenue6.2Development and maintenance cost6.3Customer lifetime value6.4Digital sales channels6.5In-vehicle feature stores6.6Licence transfer in the used-car market6.7Data as a source of value6.8Monetisation indicators6.9Sensitivity analysis of the business case6.10Case study: business case for an assistance feature
7.1Cybersecurity under UNECE Regulation 1557.2Software updates under UNECE Regulation 1567.3Cybersecurity engineering to ISO/SAE 214347.4Type approval of activatable features7.5Consumer protection and digital content7.6Regulation (EU) 2023/2854 (Data Act)7.7Privacy and GDPR7.8Functional safety to ISO 262627.9Price transparency7.10Case study: remote activation of a type-approved feature
8.1Vision and target segment8.2Digital feature catalogue8.3Catalogue prioritisation8.4Feature roadmap8.5Proposed pricing model8.6Product business case8.7Regulatory analysis of the product8.8Presentation to a product committee8.9Report and presentation8.10Final project: final review with the tutor
How you'll learn
The programme is 100% online on the SEIUM campus, with downloadable material, recorded classes and an assigned technical tutor. There are no fixed timetables: you progress at your own pace within each intake, so it fits around your job.
Each module combines theory, guided reading of the original standard and applied exercises. You work with Jira Product Discovery, Productboard, Aha! Roadmaps and Sawtooth Software, in free, academic or evaluation versions. Exercises are based on real procedures: building roadmaps for digital features, willingness-to-pay studies with customers and business cases for features on demand. Assessment is continuous by module, plus the final integrating project.
Standards covered: UNECE Regulation No. 155, UNECE Regulation No. 156, ISO/SAE 21434, ISO 24089, ISO 26262, Regulation (EU) 2023/2854, Regulation (EU) 2016/679, Directive (EU) 2019/770.
Build it end to end
Your final project follows the real engineering workflow, step by step, reviewed by your tutor.
Where this takes you
Requirements
- Prior technical training or professional experience in the sector. No university degree is required.
- Internet connection and a computer capable of running the programme software.
- English sufficient to read technical standards.
Ready to start?
Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.
Frequently asked questions
The programme totals 800 hours over 6–8 months. You set your own pace within each intake, and your tutor helps you plan the workload around your job.
You work with Jira Product Discovery, Productboard, Aha! Roadmaps and Sawtooth Software, using free, academic or evaluation versions. Your tutor indicates the free alternative wherever one exists.
A SEIUM Institute diploma, awarded on passing the continuous assessment and the final project. It is SEIUM's own qualification, not an official state degree; its recognition depends on the programme completed and the regulations of each country.
Yes. Modules passed are recognised in a higher programme in the same area (postgraduate diploma or master's). Ask about the recognition policy when you enrol.
Prior technical training or professional experience in the sector (no university degree required), a computer able to run the programme software and English sufficient to read technical standards.
Start dates are set by SEIUM's faculty for each intake. Our admissions team will confirm the next available date when you apply.
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