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CourseNaval, Offshore & Sports Nautical Applications open

Cruise Operations Digitalisation Course

Online 300-hour course in cruise operations digitalisation. 6 modules covering Regulation (EU) 2016/679 General Data Protection Regulation, the International Ship and Port Facility Security Code (ISPS Code) and Oracle Hospitality Cruise Shipboard Property Management System. Assigned tutor and open enrolment.

Duration300 h
ModeOnline
Start datesSet by the faculty
AwardSEIUM Institute certificate
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Learning outcomes

What you will be able to do

01

Describe the operational processes of a cruise ship.

02

Analyse onboard hotel and operational management systems.

03

Design digital experiences for passengers.

04

Apply data analytics to revenue, occupancy and energy.

05

Ensure data protection and payment security.

06

Integrate ship-to-shore systems.

07

Develop a digitalisation plan for a cruise line.

Profile

Who it's for

  • Digital transformation manager in cruise lines looking to specialise in Cruise Operations Digitalisation.
  • Hotel operations analyst looking to specialise in Cruise Operations Digitalisation.
  • Passenger experience manager looking to specialise in Cruise Operations Digitalisation.
  • Onboard systems manager looking to specialise in Cruise Operations Digitalisation.
  • Revenue analyst looking to specialise in Cruise Operations Digitalisation.
  • Data protection officer looking to specialise in Cruise Operations Digitalisation.
  • Engineering or science graduates seeking to join cruise lines.
Standards & tools

What you'll work with

  • General Data Protection Regulation (EU) 2016/679
  • International Code for the Security of Ships and of Port Facilities (ISPS Code)
  • MSC.428(98) resolution on maritime cyber risk management
  • ISO/IEC 27001 Information security management systems
  • PCI DSS Payment Card Industry Data Security Standard
  • Convention on Facilitation of International Maritime Traffic (FAL Convention)
  • Regulation (EU) 2019/1239 establishing a European maritime single window environment
Syllabus

6 modules · 300 h

  1. 1.1Bridge, engine and hotel departments
  2. 1.2Port call and embarkation cycle
  3. 1.3Managing thousands of passengers on board
  4. 1.4Provisioning logistics
  5. 1.5Shore operations and excursions
  6. 1.6Crew management
  7. 1.7Traditional systems and information silos
  8. 1.8Connectivity challenges at sea
  9. 1.9Technology landscape of major cruise lines
  10. 1.10Case study: process map of a port call
  1. 2.1Cruise hotel management systems
  2. 2.2Bookings and itinerary management
  3. 2.3Point-of-sale and cashless payments
  4. 2.4Inventory and provisioning management
  5. 2.5Crew management and rostering
  6. 2.6Digital planned maintenance
  7. 2.7Security systems and passenger counting
  8. 2.8Ship-to-shore systems integration
  9. 2.9Wi-Fi and satellite connectivity
  10. 2.10Laboratory: data flow between bookings and the hotel system
  1. 3.1Digital check-in and pre-cruise documentation
  2. 3.2Mobile applications on board
  3. 3.3Wearable access and payment devices
  4. 3.4Restaurant and activity bookings
  5. 3.5Personalisation using customer data
  6. 3.6Passenger communication and messaging
  7. 3.7Digital accessibility for all passengers
  8. 3.8Complaints management and satisfaction
  9. 3.9Customer experience indicators
  10. 3.10Workshop: passenger journey with digital touchpoints
  1. 4.1Integrating booking and onboard data
  2. 4.2Occupancy and demand forecasting
  3. 4.3Onboard revenue optimisation
  4. 4.4Queue and people-flow management
  5. 4.5Optimising the hotel's energy consumption
  6. 4.6Food waste and its reduction
  7. 4.7Dashboards for management
  8. 4.8Satisfaction analytics
  9. 4.9Recommendation models
  10. 4.10Practice: onboard revenue dashboard
  1. 5.1Passenger data protection
  2. 5.2Payment and card security
  3. 5.3Cybersecurity in cruise systems
  4. 5.4Ship protection and access control
  5. 5.5Digital arrival and departure formalities
  6. 5.6European maritime single window
  7. 5.7Sustainability and environmental reporting
  8. 5.8Crew change management
  9. 5.9Technology suppliers and contracts
  10. 5.10Case study: data breach at a cruise line
  1. 6.1Cruise line and study ship
  2. 6.2Process diagnosis
  3. 6.3Systems architecture
  4. 6.4Digital passenger experience
  5. 6.5Data model and analytics
  6. 6.6Cybersecurity and privacy plan
  7. 6.7Implementation plan
  8. 6.8Cost-benefit analysis
  9. 6.9Report and presentation
  10. 6.10Final review with the tutor
Methodology, software & labs

How you'll learn

100 % online training on the SEIUM campus, with downloadable material, recorded lectures and an assigned technical tutor. No fixed timetables: students progress at their own pace within the intake, which makes it possible to combine study with work.

Each module combines theory, guided reading of the original standard and applied exercises. The working software is Oracle Hospitality Cruise Shipboard Property Management System, Seaware, Salesforce, Microsoft Power BI, in free, academic or evaluation versions. The practical work is based on real procedures: digital process map of a port call, design of the passenger's digital journey, onboard revenue dashboard. Assessment is continuous per module plus the final integrating project.

Accreditation-ready laboratories(EN ISO/IEC 17025) with a rotor test rig, EMC/Lightning pre-compliance, HIL/SIL, vibration/acoustics.
Evidence-led Master's Thesis:safety case, test plan, compliance dossier and operational limits.
Industry-led mentoring:lecturers with experience in training, , eVTOL/UAM and flight test.
Flexible format(hybrid/online), international cohorts and support from SEIUM Career Services.
Ethics and safety:a safety-by-design approach, with cyber-OT, DIH and compliance as its pillars.
Capstone project

Build it end to end

Your final project follows the real engineering workflow, step by step, reviewed by your tutor.

Shipping company and study vessel

Describe the operational processes of a cruise ship.

Process diagnosis

Analyse onboard hotel and operational management systems.

Systems architecture

Design digital experiences for passengers.

Digital passenger experience

Apply data analytics to revenue, occupancy and energy.

Data model and analytics

Ensure data protection and payment security.

Career opportunities

Where this takes you

Digital transformation manager in cruise linesHotel operations analystPassenger experience managerOnboard systems managerRevenue analystData protection officer
Admissions & scholarships

Requirements

  • No prior qualification required.
  • Internet connection and a computer capable of running the programme's software.
  • Sufficient level of Spanish to follow technical regulatory reading.

Ready to start?

Send your application today. Our admissions team replies within 72 hours with your study plan and funding options.

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FAQ

Frequently asked questions

The programme totals 300 hours, spread over 3 to 5 months. That is between 10 and 15 hours per week on average, compatible with a full-time job.

You work with Oracle Hospitality Cruise Shipboard Property Management System, Seaware, Salesforce, Microsoft Power BI. Free, academic or evaluation versions are used, and the tutor indicates the free alternative where one exists.

An own diploma from SEIUM upon passing the continuous assessment and the integrating project. It is in-house training, not an official qualification from the Ministry.

Yes. Modules passed in a course or postgraduate diploma in the same area are recognised in the higher programme. Check the recognition policy when you enrol.

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