Business models course at UAM
About our
The Business Models Course at UAM explores the design and analysis of innovative and sustainable business models. It focuses on the application of methodologies for idea validation, value creation, and understanding the competitive environment. Tools such as the Business Model Canvas and Lean Startup are used, which are crucial for developing effective business strategies. The course provides knowledge on customer segmentation, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This training prepares entrepreneurs, professionals, and students to identify opportunities, design viable models, and develop successful businesses.
Business models course at UAM
- Format: Hybrid
- Duration: 3 months
- Hours: 300 H
- Language: English / Spanish
- Registration date: 23-10-2026
- Start date: 12-12-2026
- Available places: 2
725 $
Competencies and results
What you will learn
1. Business Modeling Strategies and Value Proposition Design
Here is the requested content:
1. Business Modeling Strategies and Value Proposition Design
- Identify and analyze innovative business models.
- Design customer-centric and differentiated value propositions.
- Use tools such as the Business Model Canvas and the Value Proposition Canvas.
- Validate business ideas and value proposition prototypes.
- Understand customer segmentation and target market definition.
- Develop positioning and branding strategies.
- Evaluate the economic and financial viability of the proposals.
- Create an action plan for implementing the value proposition.
2. Business Model Structure, Evaluation and Scalability
2. Business Model Structure, Evaluation, and Scalability
- Identify and analyze key components of a successful business model.
- Evaluate the viability and sustainability of different business models.
- Understand scalability strategies and their practical application.
- Design and develop effective value propositions for the target market.
- Analyze the competitive environment and strategic positioning.
- Use tools for business model validation and testing.
- Establish key metrics for monitoring and measuring performance.
- Adapt and pivot business models in response to market changes.
- Explore funding sources and growth strategies.
- Master the presentation and communication of business models to investors and stakeholders.
3. Comprehensive user-oriented design and validation (from modeling to manufacturing)
You will learn to integrate the entire product development process, from initial model conception to final validation, applying user-centered methodologies. You will develop skills in parametric design, ergonomics, simulation, sustainable materials, 3D visualization, and manufacturing management, ensuring efficient, safe solutions that meet current industry standards.
4. Creation, Testing and Adaptation of Successful Business Models
## 4. Creating, Testing, and Adapting Successful Business Models
Here’s what you’ll learn:
- Identify and analyze specific target markets.
- Develop clear and differentiated value propositions.
- Build business models based on Lean Startup.
- Validate business hypotheses through research and experimentation.
- Create prototypes and MVPs (Minimum Viable Products) to obtain feedback.
- Measure and analyze key performance indicators (KPIs).
- Iterate and adapt the business model based on the results.
- Master market and competitor analysis tools.
- Understand different revenue streams and cost structures.
- Develop a concise and effective business plan.
5. Conceptualization and Development of Sustainable Business Models
- Identify the fundamental pillars of sustainability in the business environment.
- Understand the different dimensions of sustainability: environmental, social, and economic.
- Analyze traditional business models and their impact on sustainability.
- Explore methodologies for conceptualizing sustainable business models.
- Design value propositions that integrate sustainability principles.
- Develop monetization strategies aligned with sustainability.
- Create and evaluate sustainable business models using specific tools.
- Analyze case studies of companies with successful sustainable business models.
- Apply life cycle thinking in the design of products and services.
- Incorporate social innovation and the circular economy into business models.
- Manage the risks and opportunities associated with corporate sustainability.
- Measure and communicate the impact of sustainable business models.
- Develop an implementation plan for a sustainable business model.
- Promote a culture of sustainability within the organization.
- Adapt the business model to changes in the environment and sustainability regulations.
6. Design and Validation of Business Models for Business Success
6. Design and Validation of Business Models for Business Success
- Identify and analyze the key components of a business model: value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.
- Use tools and methodologies for business model design, such as the Business Model Canvas (BMC) and Lean Startup, to conceptualize and structure business ideas.
- Develop differentiated and attractive value propositions that satisfy the needs and desires of target customers.
- Segment the market and define customer profiles (buyer personas) to better understand customers and adapt the offering to their needs.
- Design and optimize distribution and communication channels to effectively reach customers.
- Establish strong customer relationships through different strategies, such as personalized customer service, community building, and… Automation.
Generate diversified and sustainable revenue streams, including pricing models and monetization strategies.
Identify and manage the key resources needed for the business to operate, such as physical assets, intellectual property, human resources, and financial resources.
Define and optimize the key activities that drive value creation and delivery.
Identify and establish strategic alliances with key partners to improve efficiency, access resources, and expand the business’s reach.
Analyze and optimize the business’s cost structure, including fixed and variable costs, to ensure profitability.
Validate the business model through testing and experimentation, such as customer interviews, prototyping, and A/B testing, to gather feedback and make adjustments.
Use key metrics to measure the performance of the business model and track progress.
Adapt and pivot the business model based on the results of Validation and market changes.
Develop a business plan that synthesizes the validated business model and establishes a roadmap for implementation and growth.
Who this program is for:
Business models course at UAM
- Graduates in Business Administration, Economics, Marketing, Finance, or related fields.
- Professionals with experience in entrepreneurship, business development, strategic consulting, or related areas.
- Individuals interested in innovative business models, startups, and digital transformation.
- University students and recent graduates seeking to acquire a solid foundation in the creation and management of business models.
- Standards-driven curriculum: you will work with CS-27/CS-29, DO-160, DO-178C/DO-254, ARP4754A/ARP4761, ADS-33E-PRF from the first module.
- Accreditable laboratories (EN ISO/IEC 17025) with rotor bench, EMC/Lightning pre-compliance, HIL/SIL, vibrations/acoustics.
- Evidence-oriented TFM: safety case, test plan, compliance dossierand operational limits.
- Mentored by industry: teachers with experience in rotorcraft, tiltrotor, eVTOL/UAM and flight test.
- Flexible modality (hybrid/online), international cohorts and support from SEIUM Career Services.
- Ethics and security: safety-by-design approach, cyber-OT, DIH and compliance as pillars.
1. Business Modeling Strategies and Value Proposition Design: Fundamentals of Business Modeling
2. Business Modeling Strategies and Value Proposition Design: Business Environment Analysis
3. Business Modeling Strategies and Value Proposition Design: Identifying and Segmenting the Ideal Customer
4. Business Modeling Strategies and Value Proposition Design: Value Proposition Design
5. Business Modeling Strategies and Value Proposition Design: Competitive Analysis
6. Business Modeling Strategies and Value Proposition Design: Distribution and Communication Channels
7. Business Modeling Strategies and Value Proposition Design: Customer Relationships
8. Business Modeling Strategies and Value Proposition Design: Revenue Streams
9. Business Modeling Strategies and Value Proposition Design: Key Resources 10. Business Modeling Strategies and Value Proposition Design: Key Activities.
11. Business Modeling Strategies and Value Proposition Design: Key Partners.
12. Business Modeling Strategies and Value Proposition Design: Cost Structure.
13. Business Modeling Strategies and Value Proposition Design: Modeling Tools and Techniques.
14. Business Modeling Strategies and Value Proposition Design: Creating Value Maps.
15. Business Modeling Strategies and Value Proposition Design: Value Proposition Canvas Design.
16. Business Modeling Strategies and Value Proposition Design: Examples and Case Studies.
2. Business Model Structure, Evaluation, and Scalability: The Business Model Canvas.
3. Business Model Structure, Evaluation, and Scalability: Key Components of the Business Model. 4. Business Model Structure, Evaluation, and Scalability: Types of Business Models
5. Business Model Structure, Evaluation, and Scalability: Business Model Evaluation
6. Business Model Structure, Evaluation, and Scalability: Key Performance Indicators (KPIs)
7. Business Model Structure, Evaluation, and Scalability: Financial Analysis of the Business Model
8. Business Model Structure, Evaluation, and Scalability: Scalability Strategies
9. Business Model Structure, Evaluation, and Scalability: Business Model Validation
10. Business Model Structure, Evaluation, and Scalability: Testing and Experimenting
11. Business Model Structure, Evaluation, and Scalability: Iteration and Adaptation
12. Business Model Structure, Evaluation, and Scalability: Business Model Implementation
13. Business Model Structure, Evaluation, and Scalability: Growth Management 14. Business Model Structure, Evaluation, and Scalability: Business Model Sustainability.
15. Business Model Structure, Evaluation, and Scalability: Examples of Scalable Business Models.
16. Business Model Structure, Evaluation, and Scalability: Challenges and Solutions in Scalability.
1. Analysis, Design, and Validation of Innovative Business Models: Design Thinking and Business Models.
2. Analysis, Design, and Validation of Innovative Business Models: Identifying Innovation Opportunities.
3. Analysis, Design, and Validation of Innovative Business Models: Idea Generation and Brainstorming.
4. Analysis, Design, and Validation of Innovative Business Models: Innovation Methodologies.
5. Analysis, Design, and Validation of Innovative Business Models: Prototyping and Testing.
6. Analysis, Design, and Validation of Innovative Business Models: Customer Validation.
7. Analysis, Design, and Validation of Innovative Business Models: Lean Startup Business Modeling.
8. Analysis, Design, and Validation of Innovative Business Models: The Business Model Generation Model.
9. Analysis, Design, and Validation of Innovative Business Models: Design Thinking and the Innovation Process.
10. Analysis, Design, and Validation of Innovative Business Models: Experimentation and Validated Learning.
11. Analysis, Design, and Validation of Innovative Business Models: Pivoting or Persevering: Decision Making.
12. Analysis, Design, and Validation of Innovative Business Models: Open Innovation and Collaboration.
13. Analysis, Design, and Validation of Innovative Business Models: Market Analysis Tools.
14. Analysis, Design, and Validation of Innovative Business Models: Competitive Analysis and Differentiation. 15. Analysis, Design, and Validation of Innovative Business Models: Case Studies of Innovative Business Models
16. Analysis, Design, and Validation of Innovative Business Models: Challenges and Trends in Business Model Innovation
2. Creation, Testing, and Adaptation of Successful Business Models: From Concept to Reality: Execution
3. Creation, Testing, and Adaptation of Successful Business Models: Business Plan Development
4. Creation, Testing, and Adaptation of Successful Business Models: Implementation of Marketing Strategies
5. Creation, Testing, and Adaptation of Successful Business Models: Product Development and Launch
6. Creation, Testing, and Adaptation of Successful Business Models: Measurement and Analysis of Results
7. Creation, Testing, and Adaptation of Successful Business Models: The Importance of Feedback 8. Creating, Testing, and Adapting Successful Business Models: Continuous Improvement Strategies
9. Creating, Testing, and Adapting Successful Business Models: Adapting and Flexibility in the Face of Change
10. Creating, Testing, and Adapting Successful Business Models: Risk Assessment and Contingency Planning
11. Creating, Testing, and Adapting Successful Business Models: Financial Management and Cost Control
12. Creating, Testing, and Adapting Successful Business Models: Team Building and Talent Management
13. Creating, Testing, and Adapting Successful Business Models: Corporate Culture and Values
14. Creating, Testing, and Adapting Successful Business Models: Scalability and Sustainable Growth
15. Creating, Testing, and Adapting Successful Business Models: Legal Aspects and Regulatory Compliance 16. Creating, Testing, and Adapting Successful Business Models: Success Stories and Lessons Learned
3. Conceptualizing and Developing Sustainable Business Models: Sustainability as a Business Model
4. Conceptualizing and Developing Sustainable Business Models: Principles of Corporate Sustainability
5. Conceptualizing and Developing Sustainable Business Models: Product Life Cycle Analysis
6. Conceptualizing and Developing Sustainable Business Models: Circular Economy and Business Models
7. Conceptualizing and Developing Sustainable Business Models: Carbon Footprint Management
8. Conceptualizing and Developing Sustainable Business Models: Corporate Social Responsibility
9. Conceptualizing and Developing Sustainable Business Models: Sustainability Key Performance Indicators (KPIs)
10. Conceptualizing and Developing Sustainable Business Models: The Importance of Transparency 11. Conceptualization and Development of Sustainable Business Models: Innovation and sustainable business models.
12. Conceptualization and Development of Sustainable Business Models: Sustainable financing and social impact.
13. Conceptualization and Development of Sustainable Business Models: Collaboration and strategic alliances.
14. Conceptualization and Development of Sustainable Business Models: Communicating sustainability.
15. Conceptualization and Development of Sustainable Business Models: Sustainability certifications and standards.
16. Conceptualization and Development of Sustainable Business Models: Case studies of sustainable business models.
4. Design and Validation of Business Models for Business Success: The importance of strategic design.
5. Design and Validation of Business Models for Business Success: Market analysis and opportunities. 6. Designing and Validating Business Models for Business Success: Defining the Unique Value Proposition.
7. Designing and Validating Business Models for Business Success: Customer Segmentation and Personalization.
8. Designing and Validating Business Models for Business Success: Selecting Effective Distribution Channels.
9. Designing and Validating Business Models for Business Success: Marketing and Sales Strategies.
10. Designing and Validating Business Models for Business Success: Customer Relationship Management.
11. Designing and Validating Business Models for Business Success: Cost Structure and Revenue Streams.
12. Designing and Validating Business Models for Business Success: Creating Strategic Alliances.
13. Designing and Validating Business Models for Business Success: Designing Prototypes and Rapid Testing. 14. Designing and Validating Business Models for Business Success: Validation with customers and feedback.
15. Designing and Validating Business Models for Business Success: Iteration and continuous improvement.
16. Designing and Validating Business Models for Business Success: Implementation and growth management.
5. Business Modeling Strategies: Analysis, Design, and Validation: The business modeling process.
6. Business Modeling Strategies: Analysis, Design, and Validation: Environmental and market analysis.
7. Business Modeling Strategies: Analysis, Design, and Validation: Value proposition design.
8. Business Modeling Strategies: Analysis, Design, and Validation: Customer segmentation and profiling.
9. Business Modeling Strategies: Analysis, Design, and Validation: Channel selection and distribution. 10. Business Modeling Strategies: Analysis, Design, and Validation: Communication and Marketing Strategies.
11. Business Modeling Strategies: Analysis, Design, and Validation: Revenue Streams and Cost Structure.
12. Business Modeling Strategies: Analysis, Design, and Validation: Key Resources and Key Activities.
13. Business Modeling Strategies: Analysis, Design, and Validation: Strategic Alliances and Key Partners.
14. Business Modeling Strategies: Analysis, Design, and Validation: Prototyping and Testing.
15. Business Modeling Strategies: Analysis, Design, and Validation: Business Model Validation.
16. Business Modeling Strategies: Analysis, Design, and Validation: Iteration and Continuous Improvement.
17. Business Modeling Strategies: Analysis, Design, and Validation: Success Metrics and KPIs. 18. Business Modeling Strategies: Analysis, Design, and Validation: Modeling Tools and Techniques.
19. Business Modeling Strategies: Analysis, Design, and Validation: Case Studies and Practical Examples.
20. Business Modeling Strategies: Analysis, Design, and Validation: Challenges and Future Trends.
6. Strategic Business Model Design: From Concept to Execution: Strategic Thinking in Business Modeling.
7. Strategic Business Model Design: From Concept to Execution: Aligning Vision and Strategy.
8. Strategic Business Model Design: From Concept to Execution: Strategic Environmental Analysis.
9. Strategic Business Model Design: From Concept to Execution: Defining Objectives and Goals.
10. Strategic Business Model Design: From Concept to Execution: Scenario Building and Risk Analysis. 11. Strategic Business Model Design: From Concept to Execution: Designing the strategic value proposition.
12. Strategic Business Model Design: From Concept to Execution: Market selection and segmentation.
13. Strategic Business Model Design: From Concept to Execution: Designing strategic channels and distribution.
14. Strategic Business Model Design: From Concept to Execution: Pricing and cost strategies.
15. Strategic Business Model Design: From Concept to Execution: Strategy implementation and execution.
16. Strategic Business Model Design: From Concept to Execution: Change management and adaptation.
17. Strategic Business Model Design: From Concept to Execution: Performance measurement and evaluation. 18. Strategic Business Model Design: From Concept to Execution: Developing a Strategy-Oriented Culture
19. Strategic Business Model Design: From Concept to Execution: Strategic Leadership and Decision-Making
20. Strategic Business Model Design: From Concept to Execution: Success Stories and Practical Applications
Module 2 — Business Model Structure and Scalability
2.2 Naval Market Analysis: Trends and Opportunities
2.2 Naval Business Model Structure: Key Components
2.3 Designing a Naval Value Proposition: Differentiation and Competitive Advantage
2.4 Customer Segmentation in the Naval Sector: Identification and Prioritization
2.5 Distribution and Communication Channels in the Naval Industry
2.6 Relationships with Naval Customers: Loyalty Strategies
2.7 Revenue Streams in the Naval Business: Diversification and Optimization
2.8 Key Resources in the Naval Sector: Infrastructure and Technology
2.9 Key Activities in Naval Operations: Efficiency and Productivity
2.20 Key Partners in the Naval Ecosystem: Strategic Alliances
2.22 Cost Structure in the Naval Business: Control and Reduction
2.22 Key Naval Performance Metrics: Measurement and Evaluation
2.23 Scalability of the Naval Business Model: Growth Strategies
2.24 Evaluation of the Viability of the Naval Business Model: Financial Analysis
2.25 Case Studies: Successful Naval Business Models
3.3 Business Modeling Strategies: Environmental Analysis
3.2 Designing Customer-Centric Value Propositions
3.3 Competitive Analysis and Strategic Positioning
3.4 Validating Business Model Ideas and Assumptions
3.5 Market Research and Customer Segmentation
3.6 Designing the Business Model Structure
3.7 Designing Distribution and Communication Channels
3.8 Risk Analysis and Mitigation in the Business Model
3.9 Key Performance Indicators (KPIs) and Measuring Success
3.30 Customer Validation and Feedback Techniques
4.4 Identifying Customer Segments and Core Value Proposition
4.2 Designing the Cost Structure and Revenue Streams
4.3 Creating Business Model Prototypes
4.4 Market Testing and Validating Key Assumptions
4.5 Competitive Analysis and Differentiation
4.6 Adapting the Business Model Based on Feedback
4.7 Developing Key Performance Indicators (KPIs)
4.8 Scalability and Growth Planning
4.9 Integrating Sustainability into the Model
4.40 Presenting and Communicating the Business Model
5.5 Identifying Customer Segments and Their Needs
5.5 Analyzing the Competitive Environment and Market Opportunities
5.3 Designing the Value Proposition: Key Elements and Differentiators
5.4 Creating the Value Proposition Canvas
5.5 Value Proposition Validation Techniques: Surveys, Interviews, and Experiments
5.6 Developing Prototypes and Proofs of Concept
5.7 Iterating and Refining the Value Proposition Based on Feedback
5.8 Integrating the Value Proposition with the Overall Business Model
5.9 Communicating and Presenting the Value Proposition
5.50 Case Studies: Analyzing Successful Value Propositions
6.6 Defining business objectives and market analysis.
6.2 Designing the value proposition and customer segmentation.
6.3 Cost structure and revenue streams.
6.4 Designing the business model: canvas, prototyping, and testing.
6.5 Validating the business model: surveys, interviews, and data analysis.
6.6 Competitive analysis and market positioning.
6.7 Launch strategies and scalability of the business model.
6.8 Risk management and financial planning.
6.9 Key performance indicators (KPIs) and monitoring success.
6.60 Case studies of successful business models.
- Hands-on methodology: test-before-you-trust, design reviews, failure analysis, compliance evidence.
- Software (depending on licenses/partners): MATLAB/Simulink, Python (NumPy/SciPy), OpenVSP, SU2/OpenFOAM, Nastran/Abaqus, AMESim/Modelica, acoustics tools, planning toolchains DO-178C.
- SEIUM Laboratories: scale rotor bench, vibrations/acoustics, EMC/Lightning pre-compliance, HIL/SIL for AFCS, data acquisition with strain gauging.
- Standards and compliance: EN 9100, 17025, ISO 27001, GDPR.
Capstone-type projects
Admissions, fees, and scholarships
- Profile: Background in Computer Engineering, Mathematics, Statistics, or related fields; practical experience in NLP and valued information retrieval systems.
- Documentation: Updated CV, academic transcript, SOP/statement of purpose, project examples or code (optional).
- Process: Application → Technical evaluation of profile and experience → Technical interview → Review of case studies → Final decision → Enrollment.
- Fees:
- Single payment: 10% discount.
- Payment in 3 installments: No fees; 30% upon registration + 2 equal monthly payments of the remaining 35%.
Monthly payment: available with a 7% commission on the total; annual review.
Scholarships: based on academic merit, financial need, and promoting inclusion; agreements with companies in the sector for partial or full scholarships.
See “Calendar & Calls for Applications,” “Scholarships & Grants,” and “Fees & Financing” in the SEIUM mega-menu.
Do you have any questions?
Our team is ready to help you. Contact us, and we will respond as soon as possible.
F. A. Q
Frequently asked questions
Yes, we have international certification
Yes: experimental models, real data, applied simulations, professional environments, real case studies.
It is not mandatory. We offer leveling tracks and tutoring.
Completely. It covers e-propulsion, integration, and emerging regulations (SC-VTOL).
Recommended. There are also internal challenges and consortiums.
Yes. Online/hybrid modality with planned labs and visa support (see “Visa & Residence”).