Diploma in Stakeholder Management and Communications

Sobre nuestro Diploma in Stakeholder Management and Communications

The Diploma in Stakeholder Management and Communications provides essential tools for the effective management of interests and the optimization of strategic communication in projects and organizations. It focuses on the analysis and understanding of the needs and expectations of stakeholders, developing strategies for conflict management and building strong relationships. It includes interpersonal communication and digital communication techniques, covering the design and execution of communication plans and the management of corporate reputation.

The diploma program trains participants to identify and prioritize key stakeholders, evaluate the impact of their decisions, and develop clear and concise messages. It offers skills in negotiation, leadership, and crisis management. Furthermore, it addresses the use of various digital platforms and adaptation to communication trends, preparing professionals to manage image and message in complex and dynamic environments.

Target keywords (natural occurrences in the text): stakeholder management, strategic communication, conflict management, digital communication, public relations, leadership, corporate communication, reputation, communication diploma.

Diploma in Stakeholder Management and Communications

999 $

Competencias y resultados

Qué aprenderás

1. Strategic Stakeholder Management and Effective Communication

## What Will You Learn?

1. Strategic Stakeholder Management and Effective Communication

* Develop strategies to identify and analyze relevant stakeholder groups.

* Master interpersonal communication and persuasion techniques to positively influence relationships with key stakeholders.

* Create clear, concise messages tailored to the needs and interests of each stakeholder.

* Implement effective communication channels and manage information transparently.

* Manage and resolve conflicts that may arise with stakeholders, using negotiation and mediation skills.

* Build and maintain strong, trusting relationships with stakeholders, fostering collaboration and long-term support.

* Evaluate the effectiveness of communication strategies and adjust the approach as needed.

* Use digital tools and platforms for stakeholder management and online communication.

* Apply ethical principles in communication and stakeholder management, ensuring integrity and transparency.

2. Master's Degree in Comprehensive Stakeholder Management and Strategic Communication

  • Understand and apply the fundamentals of comprehensive interest management in the naval sector.
  • Master strategic communication techniques for projecting institutional image and reputation.
  • Analyze the political, social, and economic environment that impacts maritime interests.
  • Develop negotiation and mediation skills in conflicts related to the naval sector.
  • Manage crisis communication and incident response in the maritime sector.
  • Develop strategic communication plans for the defense of naval interests.
  • Use data analysis tools for decision-making in strategic communication.
  • Design public relations and digital communication campaigns for the naval sector.
  • Evaluate the impact of communication strategies on public perception and stakeholder opinion.
  • Apply leadership and team management principles in communication management naval.

3. Comprehensive user-oriented design and validation (from modeling to manufacturing)

You will learn to integrate the entire product development process, from initial model conception to final validation, applying user-centered methodologies. You will develop skills in parametric design, ergonomics, simulation, sustainable materials, 3D visualization, and manufacturing management, ensuring efficient, safe solutions that meet current industry standards.

4. Specialization in Stakeholder Management and Persuasive Communication

4. Specialization in Interest Management and Persuasive Communication

  • Identify and understand the fundamentals of interest management in naval environments.
  • Develop strategies for the effective management of relationships with diverse stakeholders, including authorities, personnel, and external entities.
  • Master persuasive communication techniques to influence, negotiate, and gain support for specific naval objectives.
  • Analyze the psychology of persuasion and its application in written and verbal communication.
  • Craft clear, concise, and compelling messages tailored to different audiences and situations.
  • Refine presentation skills, including voice delivery, body language, and the use of visual aids.
  • Learn to anticipate and respond effectively to objections and counterarguments.
  • Apply persuasive communication techniques in conflict resolution and negotiation.

    Develop the ability to build and maintain long-term, trusting relationships.

    Understand the role of ethics in communication and interest management.

5. Excellence in Interest Management and Strategic Naval Communication

  • Master the fundamentals of **interest management** in the naval context, including the identification, analysis, and prioritization of key stakeholders.
  • Develop advanced skills in **strategic communication**, adapting messages to different audiences and communication channels.
  • Apply **negotiation** and **persuasion** techniques to achieve favorable results in complex naval contexts.
  • Develop and execute effective **communication plans** for crises and high-pressure situations.
  • Understand the role of **naval diplomacy** and international relations in promoting national interests.
  • Analyze case studies of **success and failure** in interest management and communication within the naval environment.
  • Utilize **media analysis** and **public opinion monitoring** tools to evaluate the impact of communication.
  • Integrate ethics and corporate social responsibility into naval interest management and strategic communication.
  • Develop leadership and teamwork skills to effectively manage interests and communication in multidisciplinary naval environments.
  • Apply the latest trends and technologies in digital communication and social media to optimize interest management.

6. Improvement in Stakeholder Management and Naval Strategic Communication

You will learn to integrate the entire product development process, from initial model conception to final validation, applying user-centered methodologies. You will develop skills in parametric design, ergonomics, simulation, sustainable materials, 3D visualization, and manufacturing management, ensuring efficient, safe solutions that meet current industry standards.

Para quien va dirigido nuestro:

Diploma in Stakeholder Management and Communications

  • Marine industry professionals, including naval engineers, naval architects, and other professionals with experience in the design, construction, operation, and maintenance of vessels.
  • Executives and managers of shipping companies, shipyards, ports, and other organizations related to the maritime industry.
  • Government officials and regulators in the maritime sector seeking to strengthen their knowledge of stakeholder management and communications.
  • Public relations, communications, and marketing professionals who wish to specialize in the maritime industry.
  • Standards-driven curriculum: you will work with CS-27/CS-29, DO-160, DO-178C/DO-254, ARP4754A/ARP4761, ADS-33E-PRF from the first module.
  • Accreditable laboratories (EN ISO/IEC 17025) with rotor bench, EMC/Lightning pre-compliance, HIL/SIL, vibrations/acoustics.
  • Evidence-oriented TFM: safety case, test plan, compliance dossierand operational limits.
  • Mentored by industry: teachers with experience in rotorcraft, tiltrotor, eVTOL/UAM and flight test.
  • Flexible modality (hybrid/online), international cohorts and support from SEIUM Career Services.
  • Ethics and security: safety-by-design approach, cyber-OT, DIH and compliance as pillars.

**Module 1 — Stakeholder Strategies: Fundamentals**

1.1 Introduction to Stakeholder Management: Definition and importance in the naval environment.

1.2 Stakeholder Identification: Internal and external stakeholders, analysis of their roles and expectations.

1.3 Stakeholder Mapping: Techniques and tools for visualizing key relationships.

1.4 Interest Analysis: Understanding the interests, needs, and motivations of stakeholders.

1.5 Influence Assessment: Determining the level of influence and power of each stakeholder.

1.6 Stakeholder Matrix: Classification and prioritization for effective management.

1.7 Effective Communication: Communication principles, channels, and appropriate formats for each group.

1.8 Goal Setting: Defining SMART objectives for stakeholder management.

1.9 Legal and Ethical Framework: Legal and ethical considerations in naval stakeholder management. 1.10 Case Study: Practical application of the fundamentals in real naval scenarios.

2.2 Identification and Analysis of Naval Stakeholders
2.2 Interest Mapping and Strategic Prioritization
2.3 Development of Key Messages for Different Audiences
2.4 Crisis Communication and Reputation Management
2.5 Negotiation and Conflict Resolution Techniques
2.6 Building and Maintaining Key Relationships
2.7 Strategic Use of Communication Channels
2.8 Monitoring and Evaluating the Impact of Communication
2.9 Leadership in Naval Communication
2.20 Ethics and Transparency in Communication

3.3 Foundations of Naval Leadership: Principles and Values
3.2 Effective Communication in Naval Environments: Techniques and Strategies
3.3 Relationship Management in the Naval Sphere: Diplomacy and Protocol
3.4 Strategic Leadership in Crisis and Operations
3.5 Developing Key Messages for Different Audiences
3.6 Influence and Persuasion in Decision-Making
3.7 Building and Maintaining Trust: Naval Credibility
3.8 Emotional Intelligence and Conflict Management in Leadership
3.9 Communication in Multicultural and Diverse Environments
3.30 Evaluation and Continuous Improvement of Leadership Skills

4.4 Fundamentals of Stakeholder Management and Persuasion
4.2 Identifying and Analyzing Key Stakeholders
4.3 Persuasive Communication Strategies
4.4 Crafting Effective Key Messages
4.5 Communication Channels and Optimal Selection
4.6 Handling Objections and Resistance
4.7 Negotiation and Conflict Resolution Techniques
4.8 Implementing a Strategic Communication Plan
4.9 Measuring and Evaluating Communication Effectiveness
4.40 Ethics in Stakeholder Management and Persuasion

4.5

5.5 Stakeholder Identification and Analysis: Mapping interests and expectations.

5.5 Communication Strategies: Developing key messages and effective channels.

5.3 Crisis and Reputation Management: Protecting the image in adverse situations.

5.4 Influence Tools: Relationship building and negotiation techniques.

5.5 Evaluation and Measurement: Key performance indicators (KPIs) in communication.

5.5 In-depth Interest Analysis: Identifying and prioritizing needs.

5.5 Strategic Planning: Aligning objectives and developing strategies.

5.3 Multichannel Communication: Effective use of various communication channels.

5.4 Conflict Management: Dispute resolution and effective negotiation.

5.5 Results Evaluation: Measuring the impact of implemented strategies.

3.5 Leadership Fundamentals: Theories and styles applied to naval contexts. 3.5 High-Impact Communication: Techniques for inspiring and motivating.

3.3 Team Management: Developing high-performing teams.

3.4 Conflict Resolution: Mediation and negotiation in naval environments.

3.5 Skills Development: Coaching and mentoring for effective leadership.

4.5 Principles of Persuasion: Techniques and strategies for effective communication.

4.5 Message Design: Creating impactful and tailored content.

4.3 Communication Channels: Selecting and strategically using media.

4.4 Crisis Communication: Managing difficult and negative situations.

4.5 Ethics and Persuasion: Ethical considerations in persuasive communication.

5.5 Naval Strategic Framework: Alignment with the overall strategy.

5.5 Risk Management: Identifying and mitigating threats. 5.3 Crisis Leadership: Decision-making and management of critical situations.

5.4 Crisis Communication: Key messages and reputation management.

5.5 Performance Evaluation: Measurement and continuous improvement of processes.

6.5 Stakeholder Identification and Classification: Analysis of key groups.

6.5 Communication Planning: Design of specific strategies.

6.3 Relationship Management: Building and maintaining strong relationships.

6.4 Crisis Communication: Handling adverse situations and reputation.

6.5 Impact Assessment: Measuring the effectiveness of strategies.

7.5 Stakeholder Identification and Prioritization: Analysis of influence and power.

7.5 Communication Strategies: Development of effective messages and channels.

7.3 Crisis Management: Preparation for and response to adverse situations.

7.4 Digital Communication: Use of social media and online platforms. 7.5 Measurement and Evaluation: KPIs and results analysis in communications.

8.5 Stakeholder Dynamics: Analysis of interaction and behavior.

8.5 Stakeholder Mapping: Identification and understanding of perspectives.

8.3 Strategic Communication: Design and execution of communication plans.

8.4 Conflict Management: Negotiation and dispute resolution.

8.5 Adaptation and Flexibility: Adjusting strategies in response to changes in the environment.

6.6 Definition and Types of Stakeholders
6.2 Importance of Communication in Stakeholder Management
6.3 Principles of Effective Communication
6.4 Identification and Analysis of Key Stakeholders
6.5 Stakeholder Mapping and Its Application
6.6 Communication Channels and Tools
6.7 Ethics and Transparency in Communication
6.8 Case Studies: Common Mistakes and Solutions
6.9 Creating an Initial Communication Plan
6.60 Evaluating Communication Effectiveness

2.6 Conceptual Framework of Stakeholder Management
2.2 Identification and Prioritization of Interests
2.3 Analysis of the Influence and Impact of Interests
2.4 Development of Stakeholder Management Strategies
2.5 Negotiation and Conflict Resolution
2.6 Monitoring and Evaluation of Stakeholder Management
2.7 Crisis Management and Risk Communication
2.8 Implementation of a Management Plan 2.9 Tools and Technologies for Integrated Management
2.60 Case Studies: Practical Application

3.6 Fundamentals of Strategic Leadership
3.2 Developing Leadership Skills
3.3 Communicating Vision and Values
3.4 Team Building and Management
3.5 Employee Motivation and Commitment
3.6 Conflict Resolution and Mediation
3.7 Empowerment and Delegation
3.8 Leadership in Crisis Situations
3.9 Feedback and Employee Development
3.60 Performance Evaluation and Effective Leadership

4.6 Principles of Persuasive Communication
4.2 Influence and Persuasion Techniques
4.3 Designing Key Messages
4.4 Adapting Messages to Different Audiences
4.5 Nonverbal Communication and Its Impact
4.6 Handling Objections and Counterarguments
4.7 Storytelling and Narrative in Communication
4.8 Communication in High-Pressure Environments
4.9 Creating a Persuasive Presentation
4.60 Case Studies: Analysis of Successful Campaigns

5.6 The Strategic Role of the Navy
5.2 Analysis of the Naval Environment and its Challenges
5.3 Strategic Planning in the Naval Sphere
5.4 Resource Management in the Naval Context
5.5 Institutional Reputation Management
5.6 Crisis Communication in Naval Operations
5.7 Public Relations and Naval Diplomacy
5.8 Development of the Institutional Image
5.9 Internal Communication Management
5.60 Evaluation and Continuous Improvement of Naval Strategy

6.6 Identification of Key Naval Interests
6.2 Analysis of Actors in the Naval Environment
6.3 Development of Influence Strategies
6.4 Communication in Naval Operations
6.5 Crisis Management in the Naval Sphere
6.6 Relations with Media Relations
6.7 Naval Protocol and Ceremonial
6.8 Image and Reputation Management
6.9 Internal and External Communication
6.60 Evaluating the Effectiveness of Strategies

7.6 Identifying Key Stakeholders
7.2 Analyzing Stakeholder Dynamics
7.3 Designing Key Messages for Different Audiences
7.4 Effective Communication Across Different Channels
7.5 Crisis Management and Risk Communication
7.6 Media Relations
7.7 Managing Institutional Reputation
7.8 Internal and External Communication
7.9 Evaluating the Effectiveness of Communication
7.60 Developing a Strategic Communication Plan

8.6 The Naval Environment and its Stakeholders
8.2 Analyzing Stakeholder Dynamics
8.3 Influence and Power in the Naval Environment
8.4 Communication Strategies for Different Audiences Stakeholders
8.5 Crisis Management and Risk Communication
8.6 Internal and External Communication in the Naval Sector
8.7 Media Relations
8.8 Development of the Institutional Image
8.9 Evaluation and Continuous Improvement of Communication
8.60 Case Studies: Analysis of Stakeholder Dynamics

8.5 Crisis Management and Risk Communication
8.60 Internal and External Communication
8.7 Media Relations
8.8 Development of the Institutional Image
8.9 Evaluation and Continuous Improvement of Communication
8.60 Case Studies: Analysis of Stakeholder Dynamics

7.7 Identifying and Mapping Key Stakeholders

7.2 Analyzing Stakeholder Interests and Needs

7.3 Developing Effective Communication Strategies

7.4 Managing Expectations and Relationships

7.7 Influence and Persuasion Techniques

7.6 Crisis Communication and Conflict Management

7.7 Monitoring and Evaluating Effectiveness

7.8 Building Trust and Credibility

7.9 Communication Tools and Platforms

7.70 Case Studies and Simulations

2.7 Theoretical Framework and Stakeholder Management Methodologies

2.2 Identifying and Analyzing Stakeholders: Mapping and Prioritization

2.3 Defining Communication Objectives and Strategies

2.4 Designing Key Messages and Communication Channels

2.7 Relationship Management and Negotiation
2.6 Monitoring and evaluating the impact of communication.

2.7 Technological tools for stakeholder management.

2.8 Case studies and best practices.

2.9 Communication in crisis and highly complex environments.

2.70 Developing a comprehensive stakeholder management plan.

3.7 Principles of Naval Leadership and Team Management.

3.2 Assertive Communication and Conflict Resolution.

3.3 Developing Influence and Persuasion Skills.

3.4 Managing Interpersonal Relationships in Naval Environments.

3.7 Creating and Maintaining Consistent Key Messages.

3.6 Leadership in Times of Crisis and Change.

3.7 Fostering Teamwork and Collaboration.

3.8 Negotiation and Mediation Techniques.

3.9 Developing Emotional Intelligence. 3.70 Communication Strategies for Different Audiences

4.7 Fundamentals of Persuasive Communication

4.2 Principles of Rhetoric and Discourse

4.3 Applied Techniques of Influence and Persuasion

4.4 Design and Structure of Persuasive Messages

4.7 Adapting the Message to the Target Audience

4.6 Strategic Use of Communication Channels

4.7 Crisis Communication and Public Opinion Management

4.8 Analysis of Case Studies and Practical Examples

4.9 Ethics in Persuasive Communication

4.70 Evaluating Communication Effectiveness

7.7 Key Concepts of Naval Management

7.2 Strategic and Operational Planning

7.3 Resource and Budget Management 7.4 Leadership and Management of Naval Teams

7.7 Effective Communication and Public Relations

7.6 Crisis Management and Conflict Resolution

7.7 Naval Regulations and Standards

7.8 Innovation and Continuous Improvement in Management

7.9 Performance Evaluation and Decision Making

7.70 Naval Case Studies and Simulations

6.7 Identification and Classification of Stakeholders

6.2 Analysis of Interests and Levels of Influence

6.3 Design of Communication Strategies

6.4 Development of Stakeholder Management Plans

6.7 Implementation of Communication Strategies

6.6 Monitoring and Evaluation of Effectiveness

6.7 Conflict Management and Negotiation

6.8 Communication Tools and Techniques 6.9 Case Studies and Best Practices

6.70 Adaptation to Naval Environments

7.7 Stakeholder Identification and Mapping

7.2 Interest and Expectation Analysis

7.3 Communication Strategy Design

7.4 Key Message Development

7.7 Communication Channel Selection

7.6 Communication Implementation and Monitoring

7.7 Crisis Management and Risk Communication

7.8 Communication Effectiveness Evaluation

7.9 Communication Tools and Technologies

7.70 Case Studies and Best Practices

8.7 Understanding Stakeholder Dynamics

8.2 Stakeholder Group Analysis and Roles

8.3 Developing Adaptive Communication Strategies 8.4 Communication Management in Changing Environments

8.7 Risk Identification and Mitigation

8.6 Crisis Communication

8.7 Use of Analytical and Technological Tools

8.8 Case Studies and Practical Examples

8.9 Adaptation to Naval Scenarios

8.70 Strategic Communication Planning

8.8 Stakeholder Identification and Analysis: Keys to Success
8.8 Fundamentals of Naval Strategic Communication: Principles and Applications
8.3 Stakeholder Mapping: Techniques and Tools
8.4 Communication Channels: Selection and Management
8.5 Key Messages: Development and Adaptation
8.6 Naval Context and Environment Analysis
8.7 Ethics and Transparency in Communication
8.8 Strategic Communication Planning
8.8 Measurement and Evaluation of Results
8.80 Case Studies: Successes and Challenges in Naval Communication

8.8 Identifying and Prioritizing Interests
8.8 Designing Interest Management Strategies
8.3 Risk and Opportunity Analysis
8.4 Crisis Communication: Planning and Execution
8.5 Negotiation and Conflict Resolution
8.6 Reputation Management: Building and Protecting
8.7 Public Relations in the Environment Naval
8.8 Internal Communication: Fostering Commitment
8.8 Management Monitoring and Evaluation
8.80 Case Studies: Best Practices in Stakeholder Management

3.8 Naval Leadership Theories and Styles
3.8 Leadership Skills Development
3.3 Building High-Performance Teams
3.4 Assertive Communication and Effective Feedback
3.5 Creating and Delivering Key Messages
3.6 Storytelling and Narrative Communication
3.7 Leadership in Crisis Situations
3.8 Change and Resistance Management
3.8 Performance Evaluation and Leadership Development
3.80 Case Studies: Successful Leaders in the Navy

4.8 Principles of Persuasion and Influence
4.8 Persuasive Communication Techniques
4.3 Designing Impactful Messages
4.4 Nonverbal Communication and Its Importance
4.5 Adapting the Message to the Target Audience
4.6 Handling Objections and Resistance
4.7 Ethics in Persuasive Communication
4.8 Persuasion in the Naval Context
4.8 Measuring Persuasive Effectiveness
4.80 Practical Examples: Applying Persuasion

5.8 Regulatory and Legal Framework in Naval Interest Management
5.8 Navy Protocols and Procedures
5.3 Crisis Management in Naval Environments
5.4 Communication in Military Operations
5.5 Media Relations
5.6 Managing Institutional Image
5.7 Negotiating with External Agents
5.8 Security and Confidentiality Protocols
5.8 Performance Evaluation in Naval Interest Management
5.80 Case Studies: Excellence in Naval Interest Management

6.8 Identifying and Analyzing Stakeholders in the Naval Sphere
6.8 Relationship Mapping and Influence Networks
6.3 Stakeholder Communication Strategies
6.4 Expectation and Relationship Management
6.5 Crisis and Emergency Communication
6.6 Transparency and Accountability
6.7 Citizen Participation and Public Communication
6.8 Performance Monitoring and Evaluation
6.8 Communication Protocols in Conflict Environments
6.80 Case Studies: Stakeholder Management in the Navy

7.8 Identifying and Analyzing Key Stakeholders
7.8 Communication Strategies for Different Stakeholders
7.3 Designing Effective Messages
7.4 Communication Channels and Their Selection
7.5 Crisis Communication: Preparation and Response
7.6 Reputation and Image Management
7.7 Evaluating Communication Effectiveness
7.8 Building and Maintaining Relationships
7.8 Leadership in Strategic Communication
7.80 Case Studies: Best Practices Practical Exercises

8.8 Analysis of the Naval Environment and its Stakeholders
8.8 Dynamics of Power and Influence
8.3 Adaptive Communication Strategies
8.4 Conflict Management and Negotiation
8.5 Communication in Crisis and Change Environments
8.6 Risk and Opportunity Analysis
8.7 Leadership in Stakeholder Management
8.8 Communication Evaluation and Monitoring
8.9 Adaptation to New Technologies and Trends
8.0 Case Studies: Stakeholder Dynamics in Action

8.10

9.9 Identification and analysis of key stakeholders
9.9 Development of effective communication strategies
9.3 Persuasive communication techniques and adaptability
9.4 Crisis and reputation management in naval environments
9.5 Intercultural communication and diplomacy in the maritime field
9.6 The use of digital tools in naval communication
9.7 Creation of key messages and their strategic dissemination
9.8 Evaluation and measurement of the impact of communications

9.9 In-depth analysis of the interests of the parties involved
9.9 Development of negotiation and mediation strategies
9.3 Conflict management and dispute resolution in the naval field
9.4 Creation and management of long-term relationships
9.5 Design of comprehensive communication plans
9.6 Implementation of influence and persuasion strategies
9.7 Evaluation of the effectiveness of management strategies
9.8 Adaptation of strategies to changes in the environment

3.9 Development of leadership skills in naval environments
3.9 Assertive communication and team management
3.3 Creation and dissemination of key messages for 3.4 Managing Institutional Image and Reputation
3.5 Leadership in Crisis and Emergency Situations
3.6 Team Motivation and Commitment Techniques
3.7 Developing Emotional Intelligence in Naval Leadership
3.8 Evaluating the Impact of Leadership on Strategic Communication

4.9 Fundamentals of Persuasive Communication and Its Application
4.9 Influence and Negotiation Techniques in the Naval Context
4.3 Designing and Implementing Persuasive Communication Campaigns
4.4 Adapting Messages to Different Audiences and Contexts
4.5 Ethics in Persuasive Communication
4.6 The Use of Psychology in Strategic Communication
4.7 Analyzing Success and Failure Cases in Persuasion
4.8 Evaluating the Effectiveness of Persuasive Strategies

5.9 Applying Stakeholder Management Strategies in the Naval Context
5.9 Planning and Implementing Strategic Communication Campaigns
5.3 Crisis and Reputation Management in Naval Environments
5.4 Developing Leadership and Communication Skills Effectiveness
5.5 Analysis of case studies of excellence in naval management
5.6 Design of strategies for conflict management
5.7 Evaluation and measurement of the impact of communication actions
5.8 Adaptation of strategies to the particularities of the naval environment

6.9 Identification and mapping of the interests of the parties involved
6.9 Design of communication strategies adapted to each stakeholder
6.3 Negotiation and conflict resolution techniques
6.4 Management of reputation and institutional image
6.5 Implementation of communication plans in naval environments
6.6 Evaluation of the impact of interest management strategies
6.7 Adaptation of strategies to changes in the environment
6.8 Ethics and responsibility in interest management

7.9 Identification and analysis of key stakeholders in the naval environment
7.9 Development of communication and engagement strategies
7.3 Management of reputation and institutional image
7.4 Communication in crisis and emergency situations
7.5 The use of digital tools in stakeholder management
7.6 Measurement and evaluation of the effectiveness of Strategies
7.7 Building long-term relationships with stakeholders
7.8 Adapting strategies to different naval contexts

8.9 Analyzing stakeholder dynamics in the naval environment
8.9 Identifying factors that influence relationships
8.3 Developing adaptive communication strategies
8.4 Conflict management and dispute resolution
8.5 The use of technology in stakeholder management
8.6 Scenario planning and risk analysis
8.7 Measuring and evaluating the impact of strategies
8.8 Adapting strategies to changes in the environment

8.9

1.1 Identification and analysis of key naval stakeholders
1.2 Definition of strategic communication objectives
1.3 Development of key messages for specific audiences
1.4 Effective communication channels in the naval environment
1.5 Creation of a comprehensive communication plan
1.6 Evaluation and measurement of communication results
1.7 Crisis and reputation management in the naval environment
1.8 Negotiation and persuasion techniques in the naval context
1.9 Implementation of digital naval communication strategies
1.10 Case study: Analysis of successful naval communication campaigns

1.10

  • Hands-on methodology: test-before-you-trust, design reviews, failure analysis, compliance evidence.
  • Software (depending on licenses/partners): MATLAB/Simulink, Python (NumPy/SciPy), OpenVSP, SU2/OpenFOAM, Nastran/Abaqus, AMESim/Modelica, acoustics tools, planning toolchains DO-178C.
  • SEIUM Laboratories: scale rotor bench, vibrations/acoustics, EMC/Lightning pre-compliance, HIL/SIL for AFCS, data acquisition with strain gauging.
  • Standards and compliance: EN 9100, 17025, ISO 27001, GDPR.

Proyectos tipo capstones

Admisiones, tasas y becas

  • Profile: Background in Computer Engineering, Mathematics, Statistics, or related fields; practical experience in NLP and valued information retrieval systems.
  • Documentation: Updated CV, academic transcript, SOP/statement of purpose, project examples or code (optional).
  • Process: Application → Technical evaluation of profile and experience → Technical interview → Review of case studies → Final decision → Enrollment.
  • Fees:
    • Single payment: 10% discount.
    • Payment in 3 installments: No fees; 30% upon registration + 2 equal monthly payments of the remaining 35%.

      Monthly payment: available with a 7% commission on the total; annual review.

      Scholarships: based on academic merit, financial need, and promoting inclusion; agreements with companies in the sector for partial or full scholarships.

      See “Calendar & Calls for Applications,” “Scholarships & Grants,” and “Fees & Financing” in the SEIUM mega-menu.

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