Diploma in User Research and Service Blueprinting
About us Diploma in User Research and Service Blueprinting
The Diploma in User Research and Service Blueprinting explores the application of user research and service design methods to understand and meet customer needs. It focuses on the implementation of interviews, surveys, ethnographic observation, and data analysis for the creation of empathy maps, customer journey maps, and service blueprints. Participants learn to identify pain points, opportunities for improvement, and to design user experiences that generate value and differentiation in the market. The program provides practical skills in service prototyping and testing, with the goal of evaluating and optimizing proposals. Participants learn to use data visualization tools, generate research reports, and communicate findings effectively to influence decision-making. The training prepares students for roles such as user researchers, service designers, customer experience managers, and UX analysts, enabling the application of these methodologies in various sectors.
Target keywords (natural in the text): user research, service blueprinting, service design, customer journey, empathy maps, user experience, prototyping, testing, data analysis.
Diploma in User Research and Service Blueprinting
- Format: Online
- Duration: 8 months
- Hours: 900 H
- Language: ES / EN
- Credits: 60 ECTS
- Registration date: 04-07-2026
- Strat date: 14-08-2026
- Available places: 4
920 $
Competencias y resultados
Qué aprenderás
1. In-depth Mastery of User Research and Service Blueprinting [The following appears to be a separate, unrelated section:]
Para quien va dirigido nuestro:
Diploma in User Research and Service Blueprinting
9. In-depth Mastery of User Research and Service Blueprinting
9.9 Fundamentals of Qualitative and Quantitative Research
9.9 Interview and Observation Techniques in the Naval Environment
9.3 Empathy Mapping and User Persona Creation
9.4 Introduction to Service Blueprinting: Initial Steps
9.5 Designing User Questionnaires and Surveys
9.6 Data Analysis and Initial Reports
9.7 Identifying Pain Points and Opportunities for Improvement
9.8 Introduction to Usability and Accessibility in Design
9.9 User-Centered Design Principles
9.90 Practical Application: Case Study in a Naval Service
9. Advanced Strategies in User Research and Service Design with Blueprinting
9.9 Contextual Research and Ethnography in Naval Environments
9.9 Facilitation Techniques and Designing Co-creation Workshops
9.3 Competitive Analysis and Service Benchmarking
9.4 Advanced Service Blueprinting: Levels and Components
9.5 Low- and High-Fidelity Prototype Design
9.6 Usability Testing and Results Analysis
9.7 User Experience (UX) Management in Naval Services
9.8 Key Performance Indicators (KPIs) for Services
9.9 Prioritization Strategies and Data-Driven Decision Making
9.90 Practical Application: Development of a Specific Naval Service
3. Expert Implementation of User Research and Service Blueprinting
3.9 Planning and Management of Research Projects
3.9 Selection of Research Methodologies and Tools
3.3 Implementation of A/B and Multivariate Testing
3.4 Design and Management of User Feedback Programs
3.5 Service Blueprinting in Complex Environments 3.6 Integration of research data into service design.
3.7 Creation of user manuals and guides.
3.8 Staff training in service use.
3.9 Continuous measurement and optimization of the user experience.
3.90 Practical application: implementation of a new naval service.
4. Comprehensive Exploration of User Research and Blueprinting for Service Excellence
4.9 Trend analysis and prediction of future needs.
4.9 Longitudinal research and follow-up studies.
4.3 Design of accessible and inclusive services.
4.4 Service blueprinting for different types of users.
4.5 Integration of emerging technologies into service design.
4.6 Cost-benefit analysis of service design.
4.7 Innovation management in service design.
4.8 Creation of a user-centered culture. 4.9 Strategies for Adaptation and Change in Service Design
4.90 Practical Application: Analysis and Redesign of an Existing Naval Service
5. Master’s Degree in User Research and Detailed Service Planning
5.9 Leadership in User Research and Service Design
5.9 Developing Research and Design Teams
5.3 Design of Experiments and Advanced Statistical Analysis
5.4 Large-Scale Service Blueprinting
5.5 Risk Management and Mitigation in Service Design
5.6 Integrating User Research into Business Strategy
5.7 Creating a Culture of Innovation and Continuous Improvement
5.8 Effective Presentation and Communication of Results
5.9 Ethics and Responsibility in Service Research and Design
5.90 Practical Application: Design and Launch of an Innovative Naval Service
6. Strategic Analysis and Design Through User Research and Service Blueprinting
6.9 Aligning User Research with Strategic Objectives
6.9 Data Analysis and Business Models
6.3 Developing the Value Proposition and Positioning the Service
6.4 Strategic Blueprinting: Designing the Complete Customer Experience
6.5 Designing Multichannel and Omnichannel Services
6.6 Competitive Analysis and Service Differentiation
6.7 Developing Marketing and Communication Strategies
6.8 Measuring the Return on Investment (ROI) of Service Design
6.9 Customer Relationship Management (CRM) in Service Design
6.90 Practical Application: Strategic Design of a Customer-Centric Naval Service
7. Excellence in User Research and Service Blueprinting for Innovation
7.9 Fostering Creativity and Innovation in the Design Team
7.9 Researching disruptive trends and technologies.
7.3 Designing services based on the circular economy and sustainability.
7.4 Service blueprinting for digital transformation.
7.5 Designing personalized and adaptive services.
7.6 Using artificial intelligence (AI) and machine learning in service design.
7.7 Designing services based on data and advanced analytics.
7.8 Protecting intellectual property in service design.
7.9 Managing innovation and launching new services.
7.90 Practical application: developing an innovative and disruptive naval service.
8. Optimizing Service Design through User Research and Blueprinting
8.9 Reviewing research methodologies and tools.
8.9 Analyzing the data collected in the research.
8.3 Techniques for improving efficiency and effectiveness.
8.4 Blueprinting to optimize processes and workflows. 8.5 Design optimization for continuous improvement.
8.6 Implementation of A/B testing and analysis of results.
8.7 Measuring the impact of improvements on user experience.
8.8 Strategies for service scalability and adaptation.
8.9 Design of a feedback and continuous improvement system.
8.90 Practical application: optimization of an existing naval service.
Proyectos tipo capstones
- Advanced Naval Simulation: Hydrodynamics (CFD); structure (FEM); coupling analysis.
- Propulsion System: Design and optimization (propeller, engine); simulation; energy efficiency.
- Navigation and Control: Sensors; algorithms; simulation; real-world evaluation.
- Digital Platform: User interface; visualization; data analysis; security.
Admisiones, tasas y becas
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