Diploma in UX Instrumentation and Product Metrics
About us Diploma in UX Instrumentation and Product Metrics
The Diploma in UX Instrumentation and Product Metrics delves into the application of quantitative and qualitative methods for measuring and analyzing user experience (UX) and the performance of digital products. It explores the implementation of web analytics tools, A/B testing, and surveys for data-driven decision-making, optimizing usability, accessibility, and conversion. It focuses on data interpretation to understand user behavior and improve product design and development. The program teaches how to create key performance indicator (KPI) dashboards, track conversion funnels, and use user testing to evaluate the impact of product changes. This course aims to develop skills in UX research, data analysis, and communicating insights, preparing participants for roles such as UX analysts, product managers, and data-driven design specialists, increasing their value in the digital industry. Target keywords (natural in the text): user experience, product metrics, web analytics, A/B testing, usability, conversion, UX research, data analysis, KPIs, product management, data-driven design.
Diploma in UX Instrumentation and Product Metrics
- Format: Online
- Duration: 8 months
- Hours: 900 H
- Language: ES / EN
- Credits: 60 ECTS
- Registration date: 04-07-2026
- Strat date: 14-08-2026
- Available places: 4
1.750 $
Competencias y resultados
Qué aprenderás
1. Expert UX Domain: Product Instrumentation and Measurement for Success [The following appears to be unrelated and possibly machine-translated gibberish: "]
Para quien va dirigido nuestro:
Diploma in UX Instrumentation and Product Metrics
9.9 Introduction to UX Instrumentation
9.9 What are UX Metrics?
9.3 Importance of UX Instrumentation
9.4 Objectives of Data Collection
9.5 Tools and Platforms for Instrumentation
9.9 The UX Design and Data Process
9.9 Qualitative Data Collection Methods
9.3 Quantitative Data Collection Methods
9.4 Data Analysis: Tools and Techniques
9.5 Reporting and Presenting Findings
3.9 Key KPIs for UX Product Growth
3.9 Acquisition, Activation, Retention, Revenue, and Referral (AARRR) Metrics
3.3 UX for Conversion Rate Optimization (CRO)
3.4 Impact of UX on User Retention
3.5 Growth Strategies Based on UX Metrics
4.9 Defining Business and UX Objectives
4.9 Designing UX Experiments (A/B Testing, Multivariate)
4.3 User Segmentation for Data Analysis
4.4 Prioritizing Data-Driven Improvements
4.5 Continuous Iteration and Optimization
5.9 UX and Profitability: The Direct Connection
5.9 Profitability Metrics: ROI, CAC, LTV
5.3 UX for Cost Reduction
5.4 UX and Increased Revenue
5.5 Business Models and UX
6.9 User-Centered Design and Metrics
6.9 User Research: Methods and Techniques
6.3 Empathy Maps and UX
6.4 Usability Testing: Types and Design
6.5 Designing Intuitive and Efficient Interfaces
7.9 Data-Driven Decision Making in UX
7.9 Data Analysis for Feature Prioritization
7.3 Product Decisions and Metrics
7.4 The Role of Metrics in Communication with Stakeholders
7.5 Competitive Analysis and UX
8.9 Key Indicators for Sustainable Success
8.9 Customer Journey Analysis
8.3 UX for Customer Loyalty
8.4 Long-Term Value (LTV) Assessment
8.5 Continuous Improvement Strategies
9.9 Implementation of Instrumentation: Planning
9.9 Selection of Instrumentation Tools
9.3 Implementation of Instrumentation on Different Platforms
9.4 Integration of UX Data
9.5 Optimization of UX Instrumentation and Metrics
Proyectos tipo capstones
Admisiones, tasas y becas
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